Buy new:

$70.59

In stock.

US imports may differ from local products. Additional terms apply. Learn More.

[{"displayPrice":"$70.59","priceAmount":70.59,"currencySymbol":"$","integerValue":"70","decimalSeparator":".","fractionalValue":"59","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"xGu28QMPIyJdkbhlCJqPRrhoSOfxAF5HhYh8duxFmilg%2FyRCQrLcmzH7quJQ%2FZwLtfYtuyLnoecey0QC8%2BDPyfvJOjqJFett86%2BS82V3DNZb9ib3eFi3Dk5PrsBVH4ULOmyqRb4UHhFqEIk19ETIIYmTwoGeTWVfn%2Bm900OWALO%2FxroSnHSS6Pi6ctt%2FWs8%2B","locale":"en-AU","buyingOptionType":"NEW"}]

$$70.59 () Includes selected options. Includes initial monthly payment and selected options. Details

Secure transaction

Ships from

Amazon US

Sold by

Amazon US

Details

Ships from

Amazon US

Sold by

Amazon US

Share <Embed>

Other Sellers on Amazon

Added

Not added

$64.75
& FREE Delivery. Details

Sold by: Amazon AU

Added

Not added

$93.64
& FREE Delivery

Sold by: PBShopUK-au TRACKED

Added

Not added

$91.51
+ $3.00 Delivery

Sold by: Book Depository UK

Flip to back Flip to front

Listen Playing... Paused You're listening to a sample of the Audible audio edition.
Learn more

See all 3 images

Follow the Authors

See all

Stephan Spencer

Eric Enge

The Art of SEO: Mastering Search Engine Optimization : 3rd Edition Paperback – 28 August 2015

by Eric Enge (Author), Stephan Spencer (Author), Jessie Stricchiola (Author)

203 ratings

Edition: 3^rd

See all formats and editions

Amazon Price

New from

Used from

Kindle

"Please retry"

$40.47

—

Paperback

"Please retry"

$70.59

$64.75

$35.13

Enhance your purchase

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

Book features :

Comprehend SEO’s many intricacies and complexities
Explore the underlying theory and inner workings of search engines
Understand the role of social media, user data, and links
Discover tools to track results and measure success
Examine the effects of Google’s Panda and Penguin algorithms
Consider opportunities in mobile, local, and vertical SEO
Build a competent SEO team with defined roles
Glimpse the future of search and the SEO industry

Visit the book website for FAQs and to post your own burning questions.

About the Authors

Eric Enge is the founder and CEO of Stone Temple Consulting, a leading SEO firm that serves a wide variety of companies, including a number of Fortune 100 companies. He writes regular columns in Search Engine Land and Search Engine Watch, and has also provided feature articles to SEOmoz. The interview series he publishes on the Ramblings about SEO blog regularly provides information directly from senior people fro Google and Microsoft on a regular basis. Eric is also a highly regarded speaker, and regular speaks on Internet marketing topics at conferences such as Pubcon, Search Engine Strategies, Search Marketing Expo, the American Marketing Association, SEMPO, Internet Retailers, O'Reilly, Web 2.0, and many others.

Stephan Spencer is an internationally recognized SEO expert, Internet entrepreneur, sought-after professional speaker, and bestselling author. He is the author of Google Power Search and coauthor of The Art of SEO and of Social eCommerce, all published by O’Reilly. He is the host of the podcasts Marketing Speak and The Optimized Geek. Stephan produces and presents the 3-day training intensives Traffic Control and Passions into Profits. He is producing a video-based SEO training and coaching program at ScienceOfSEO.

Stephan founded the interactive agency Netconcepts in 1995 and grew it into a multinational SEO firm, with dozens of staff in each of its U.S., New Zealand and China offices. Stephan invented a pay-per-click SEO technology called GravityStream which contributed millions annually to the bottom line; indeed the technology was responsible for the majority of Netconcepts’ revenue. Netconcepts was acquired in 2010 by Covario. Covario was in turn acquired by the multi-billion dollar ad agency conglomerate Dentsu Aegis in 2014. Stephan's clients since the acquisition have included Zappos, Sony, Chanel, Quiksilver, Bed Bath & Beyond, Best Buy Canada, Fluor, CNBC, Bloomberg BusinessWeek, Despegar, and IEEE, among others.

Stephan has spoken at hundreds of Internet marketing events, including all the major conferences in the search and ecommerce industries (SES, SMX, PubCon, Internet Retailer, Shop.org, eTail, etc.). He’s been a contributor to Search Engine Land, the Huffington Post, Multichannel Merchant, Practical Ecommerce, DM News, and MarketingProfs, to name a few. Stephan is an avid blogger. He blogs at StephanSpencer, ScienceOfSEO, NaturalSearchBlog, BusinessBlogConsulting and ChangesForGood.

Stephan is on the board of Impact Network, a nonprofit that builds and operates schools in Zambia. Stephan holds an M.S. in Biochemistry from the University of Wisconsin-Madison.

As the founder of Alchemist Media, Inc., a San Francisco search engine marketing company, Jessie Stricchiola began her search engine optimization career in 1997. For the past five years, she has been a guest speaker at each of the search industry's leading conferences including Incisive Media's Search Engine Strategies Conferences, Danny Sullivan's Search Marketing Expo, WebmasterWorld's PubCon, ad:Tech, WebGuild, and Shop.org. As one of the original nine founders of SEMPO (the Search Engine Marketing Professional Organization), she served for two years on the Board of Directors for the organization. Jessie has been interviewed by numerous trade publications and media outlets,including The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, SearchEngineWatch, CNET, CNBC, NPR, and The BBC. Her work on click fraud is featured in The Google Story by David Vise.

ISBN-10

1491948965
ISBN-13

978-1491948965
Edition

3rd
Publisher

O'Reilly Media, Inc, USA
Publication date

28 August 2015
Language

English
Dimensions

17.78 x 4.98 x 23.34 cm
Print length

994 pages
See all details

New children's books bundles!

Book bundles for children's growth and development. Shop now

Frequently bought together

+
+

Total Price:

To see our price, add these items to your cart.

These items are dispatched from and sold by different sellers.

Show details Hide details

Choose items to buy together.

by Eric Enge Paperback
$70.59
In stock.
Ships from and sold by Amazon US.
Get it 18 - 26 Aug
by Adam Clarke Paperback
$20.89
In stock.
Ships from and sold by Amazon AU.
by Will Coombe Paperback
$28.59
In stock.
Ships from and sold by Amazon AU.

Adam Clarke
1,226
Paperback
3 offers from $20.89
Will Coombe
1,051
Paperback
11 offers from $28.59
Eli Schwartz
176
Paperback
12 offers from $28.90
Tim Cameron-Kitchen
485
Paperback
2 offers from $16.49
Peter Kent
143
Paperback
15 offers from $12.37
Bruce Clay
6
Paperback
12 offers from $42.12

Product description

About the Author

Eric Enge is the founder and CEO of SEO consulting firm, Stone Temple Consulting, and is widely recognized as an expert on the topic of SEO. Stephan Spencer is author of Google Power Search, founder of the SEO firm Netconcepts (acquired by Covario) and of the SEO training/coaching program ScienceofSEO.com, and inventor of the SEO technology platform GravityStream. Jessie Stricchiola is the founder of Alchemist Media, Inc., a San Francisco search engine marketing company. Rand Fishkin is CEO and co-founder of Moz, a Seattle-based startup focused on building software for marketers.

Start reading The Art of SEO: Mastering Search Engine Optimization on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Product details

Publisher ‏ : ‎ O'Reilly Media, Inc, USA; 3rd edition (28 August 2015)
Language ‏ : ‎ English
Paperback ‏ : ‎ 994 pages
ISBN-10 ‏ : ‎ 1491948965
ISBN-13 ‏ : ‎ 978-1491948965
Dimensions ‏ : ‎ 17.78 x 4.98 x 23.34 cm

Best Sellers Rank: 226,270 in Books (See Top 100 in Books)
- 6 in Website Analytics
- 65 in Online Shopping
- 71 in Online Searching

Customer Reviews:
203 ratings

About the authors

Follow authors to get new release updates, plus improved recommendations.

Stephan Spencer
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Stephan Spencer is an SEO expert, founder of interactive agency Netconcepts (https://www.netconcepts.com), bestselling author, serial entrepreneur, Internet luminary, life hacker, podcaster, and contributor to Harvard Business Review and AdWeek. He has three books published by O’Reilly: The Art of SEO, Social eCommerce, and Google Power Search. He's optimized the websites of some of the biggest brands in the world, including Chanel, Volvo, Sony, and Zappos. Stephan hosts two popular podcast shows: Get Yourself Optimized (https://www.getyourselfoptimized.com) and Marketing Speak (https://www.marketingspeak.com/).
See more on the author's page
Eric Enge
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Discover more of the author’s books, see similar authors, read author blogs, and more
See more on the author's page
Jessie Stricchiola
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Founder of Alchemist Media, Inc., a San Francisco digital marketing consultancy, Jessie Stricchiola began her search engine optimization career in 1997. She has been qualified as an expert witness and testified in numerous patent, trademark, and class action litigation matters relating to search technologies and internet discoverability and has lectured at each of the search industry's leading conferences, including Search Engine Strategies, Search Marketing Expo, WebmasterWorld PubCon, ad:Tech and Shop.org.
Media coverage of Jessie's industry work on click fraud has appeared in The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, CNBC, NPR, and The BBC, and her early work on click fraud was featured in The Google Story (1st Ed.) by David Vise. As an original founder of SEMPO (the Search Engine Marketing Professional Organization), she served for two years on the Board of Directors for the organization.
See more on the author's page

Customer reviews

5 star		71%
4 star		13%
3 star		9%
2 star		1%
1 star		5%

How are ratings calculated?

Review this product

Write a customer review

Top review from Australia

There was a problem filtering reviews right now. Please try again later.

Daniel

Best SEO book on the market!

Reviewed in Australia on 9 December 2016

Verified Purchase

This is a very comprehensive book on SEO. I never realized how in-depth this topic could be until I read this book.

Helpful

Top reviews from other countries

Bye!

Be Aware: Out of Date Information

Reviewed in the United Kingdom on 9 November 2020

Verified Purchase

Although this is a good, advanced book on the subject, it's badly in need of a refresh as there is quite a lot of out of date information which could lead you down the wrong path if you're not aware of it. I'd definitely recommend reading a good, up to date book on the subject, i.e., SEO for Dummies (check the edition number and publication date) before you read this book. This will help you spot unfamiliar passages so you can do a quick cross check or web search to see if the information is out of date or not.

J. S. Williams

Don't bother. Search google for answers.

Reviewed in the United Kingdom on 9 November 2017

Verified Purchase

Don't bother. I learnt nothing that I either didn't already know or couldn't apply to my clients. If you want to do SEO for your small to medium sized business or perform SEO for SME sector clients, do yourself a favour, save the money, do some online research and practise. This won't give you the answers you seek.

2 people found this helpful

John S

Good

Reviewed in the United Kingdom on 24 July 2021

Verified Purchase

Very useful if a bit dated, needs new edition

RJ

Can't buy a better one than this!

Reviewed in the United Kingdom on 10 March 2017

Verified Purchase

The only SEO book that you will ever need, totally worth the investment. 903 pages of information, covering all aspects of the topic.

One person found this helpful

Karen De Nóbrega

Become a Master with this book

Reviewed in the United Kingdom on 5 April 2016

Verified Purchase

Prompt dispatch. Excellent presentation. You can easily become a Master with this book. Explains everything, even history that helps you understand better algorithms and how the search engine works.

One person found this helpful

See all reviews

Buy new:

$70.59

Amazon Global Store

Other Sellers on Amazon

Follow the Authors

The Art of SEO: Mastering Search Engine Optimization : 3rd Edition Paperback – 28 August 2015

Enhance your purchase

Frequently bought together

Customers who viewed this item also viewed

Product description

About the Author

Product details

About the authors

Stephan Spencer

Eric Enge

Jessie Stricchiola

Customer reviews

Review this product

Top review from Australia

There was a problem filtering reviews right now. Please try again later.

Top reviews from other countries

Buy new: $70.59

Amazon Global Store

Other Sellers on Amazon

Follow the Authors

The Art of SEO: Mastering Search Engine Optimization : 3rd Edition Paperback – 28 August 2015

Enhance your purchase

Frequently bought together

Customers who viewed this item also viewed

Product description

About the Author

Product details

About the authors

Stephan Spencer

Eric Enge

Jessie Stricchiola

Customer reviews

Review this product

Top review from Australia

There was a problem filtering reviews right now. Please try again later.

Top reviews from other countries

Buy new:

$70.59