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The Art of SEO: Mastering Search Engine Optimization 3rd Edition, Kindle Edition
Eric Enge (Author) Find all the books, read about the author, and more. See search results for this author |
Stephan Spencer (Author) Find all the books, read about the author, and more. See search results for this author |
Jessie Stricchiola (Author) Find all the books, read about the author, and more. See search results for this author |
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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
- Comprehend SEO’s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Google’s Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.
- ISBN-13978-1491948965
- Edition3rd
- PublisherO'Reilly Media
- Publication date17 August 2015
- LanguageEnglish
- File size77860 KB
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About the Author
Product details
- ASIN : B0141LJ37Y
- Publisher : O'Reilly Media; 3rd edition (17 August 2015)
- Language : English
- File size : 77860 KB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Not Enabled
- Print length : 1141 pages
- Best Sellers Rank: 468,503 in Kindle Store (See Top 100 in Kindle Store)
- 7 in Website Analytics
- 25 in Oracle Databases (Kindle Store)
- 67 in Online Shopping
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About the authors
Discover more of the author’s books, see similar authors, read author blogs, and more
Founder of Alchemist Media, Inc., a San Francisco digital marketing consultancy, Jessie Stricchiola began her search engine optimization career in 1997. She has been qualified as an expert witness and testified in numerous patent, trademark, and class action litigation matters relating to search technologies and internet discoverability and has lectured at each of the search industry's leading conferences, including Search Engine Strategies, Search Marketing Expo, WebmasterWorld PubCon, ad:Tech and Shop.org.
Media coverage of Jessie's industry work on click fraud has appeared in The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, CNBC, NPR, and The BBC, and her early work on click fraud was featured in The Google Story (1st Ed.) by David Vise. As an original founder of SEMPO (the Search Engine Marketing Professional Organization), she served for two years on the Board of Directors for the organization.
Stephan Spencer is an SEO expert, founder of interactive agency Netconcepts (https://www.netconcepts.com), bestselling author, serial entrepreneur, Internet luminary, life hacker, podcaster, and contributor to Harvard Business Review and AdWeek. He has three books published by O’Reilly: The Art of SEO, Social eCommerce, and Google Power Search. He's optimized the websites of some of the biggest brands in the world, including Chanel, Volvo, Sony, and Zappos. Stephan hosts two popular podcast shows: Get Yourself Optimized (https://www.getyourselfoptimized.com) and Marketing Speak (https://www.marketingspeak.com/).
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