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Founder of Alchemist Media, Inc., a San Francisco digital marketing consultancy, Jessie Stricchiola began her search engine optimization career in 1997. She has been qualified as an expert witness and testified in numerous patent, trademark, and class action litigation matters relating to search technologies and internet discoverability and has lectured at each of the search industry's leading conferences, including Search Engine Strategies, Search Marketing Expo, WebmasterWorld PubCon, ad:Tech and Shop.org.

Media coverage of Jessie's industry work on click fraud has appeared in The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, CNBC, NPR, and The BBC, and her early work on click fraud was featured in The Google Story (1st Ed.) by David Vise. As an original founder of SEMPO (the Search Engine Marketing Professional Organization), she served for two years on the Board of Directors for the organization.

Stephan Spencer is an SEO expert, founder of interactive agency Netconcepts (https://www.netconcepts.com), bestselling author, serial entrepreneur, Internet luminary, life hacker, podcaster, and contributor to Harvard Business Review and AdWeek. He has three books published by O’Reilly: The Art of SEO, Social eCommerce, and Google Power Search. He's optimized the websites of some of the biggest brands in the world, including Chanel, Volvo, Sony, and Zappos. Stephan hosts two popular podcast shows: Get Yourself Optimized (https://www.getyourselfoptimized.com) and Marketing Speak (https://www.marketingspeak.com/).