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Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog Paperback – 28 April 2014
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Anyone can build a blog. It’s quite easy. The difficult part is keeping it relevant, technically sound, and popular. Bloggers Boot Camp shows you how to blog for success. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with an audience. It provides information on all the right tools for the blog, and it offers best ways to promote your blog and content for maximum success and a profitable life.
Though rules in creating compelling content haven’t really changed, ways in which the world blogs has since the last edition. The authors have learned a lot about social media since writing the previous edition’s manuscript. They understand and know how social media can make or break a blog. Microblogging is a new trend brought on by the wide utilization of social media. To that same end, networking with other bloggers and content creators on the web is another form of building one’s blog and one’s reputation as a writer.
Frequently bought together
Bloggers Boot Camp is packed full of fantastic strategies to help you get your blog off the ground, and keep it moving in the right direction after its launched. While it's written primarily for those who are interested in full-time blogging, the vast majority of the advice is applicable to anyone interested in blogging.
- David Indish, Red Star Web Development
Charlie White and John Biggs are powerhouses when it comes to running successful blogs. Anyone who wants to build a business, a career, or simply bring millions of readers to their sites needs to read Bloggers Boot Camp. An invaluable reference for anyone!
- Stephen Schleicher, Executive Producer, MajorSpoilers.com
John Biggs' blogging experience and his understanding of the social media environment is exceptional, and we've taken a lot of leads from him in the way we've developed our own media approaches for Raspberry Pi over the last few years. It's great to have his and Charlie's expertise collected in one place: if a fluency with social media is something you need to develop for your career; if you want to hike up your existing readership; or if you're confused about what best practice is in what's fast becoming a business essential, you absolutely need to read this book.
Liz and Eben Upton, Raspberry Pi Foundation
Blogger's Boot Camp isn't just a no-nonsense guide to what works online--write about your passions and know who you are--but a great introduction to the business realities that inform the modern practice of niche-interest journalism written on very short deadlines. From coding nitty-gritty to production protips, blunt truths and advertising, it has everything you need to go right ahead afterward and break every rule they tell you.
Rob Mullins, Raspberry Pi Foundation
About the Author
Charlie White is an author and consultant who's been writing articles published in magazines and websites since the early days of the Internet. He's written for Wired and Popular Science magazines, was Senior Editor of Mashable, Senior Associate Editor for gadget site Gizmodo and Deputy Editor of NBC Universal tech site DVICE. He’s written more than 9,000 published articles, totaling more than 3 million words. Before he began writing magazine articles, blog posts and books, Charlie enjoyed a 30-year career as an Emmy award-winning television producer/director, directing five national television series for PBS
John Biggs writes about technology for the 46 million page-view-per-month website TechCrunch. He was former editor of Gawker Media's Gizmodo. He has a Master’s Degree in Business and Economic Journalism from NYU and is currently completing a non-fiction study of Marie Antoinette’s watch (he’s also a watch nut). After spending four years as an IT programmer during the dot-com era, he became a full-time journalist. He’s the author of the book, Black Hat: Misfits, Criminals, and Scammers in the Internet Age.
- Publisher : Routledge; 2 edition (28 April 2014)
- Language : English
- Paperback : 184 pages
- ISBN-10 : 0415737141
- ISBN-13 : 978-0415737142
- Dimensions : 21.34 x 1.52 x 27.69 cm
- Best Sellers Rank: 788,340 in Books (See Top 100 in Books)
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White and Biggs lay everything out in the beginning of the book - "blogging is journalism on a thirty-minute deadline." To have a successful blog takes time, dedication, and good grammar. Of course, there's a lot more to it than that, you'll have to get the book -- just take a look at the Table of Contents to see all the items covered in this book. They even cover things like grammar, ethics, handling angry readers, and even some great tips on how to avoid burnout.
As someone who's started and all but abandoned several blogs, this book has given me a fresh perspective and renewed passion. I can see right away why I failed previously and one of the biggest reasons is dedication and keeping things fresh. Successful blogging takes work. The "Tips and Tricks of the Trade" in the appendix alone is well worth the cost of this book. With this guide I am more optimistic about being able to stay focused and dedicated to my new blog.
Just one more thing - the size of this book is 8.5x11 - like a workbook you'd get for a class. I was a little annoyed at first by the size, but having taken it with me on a few trips now, it stores fine in my laptop bag flat against my MacBook and I don't even think twice about it. I'm obviously not going to always be carrying it around with me, so it's not that big of a deal, but I like referring back to useful guides like this one as I work on various projects. Soon this will be a valued part of my reference library on the easy-to-access shelf in my office.
Although this book is full of good information, it is more geared to people who want to become hard-core, full-time bloggers rather than hobbyist bloggers like myself. However, I think that both groups of people can find helpful hints and nuggets of wisdom within the book to keep them from making many of the rookie mistakes that I made during my "blogging career." (For example, I chose an incredibly long domain name my first time out--which I quickly came to regret.) One thing this book makes clear though is that blogging is a huge time commitment and only a small amount of people are going to be able to make money from it. One lesson that comes through loud and clear is that blogging must be -- first and foremost -- a passion project for the blogger. You need to write about something you are passionate about and knowledgeable about. The act of blogging needs to be what drives you -- not making money, building an audience or gaining fame. Without that passion and interest, you're not going to be able to cut it as a blogger because it requires a time commitment and level of mental energy that will quickly outstrip your time and abilities.
But if blogging is something you already do but need guidance in or you want to blog but want to avoid making mistakes as you start, this book can be an invaluable guide. Be forewarned that it focuses mostly on journalistic type blogging or tech blogging. However, the lessons and topics covered definitely apply to all types of bloggers. From finding your voice to picking your blogging platform to promoting your blog to making your blog visually appealing, this book provides solid and basic guidance on all aspects of blogging. Now it is up to you to decide if you have what it takes. Good luck!