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Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog Hardcover – 11 July 2017
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Anyone can build a blog. It‘s quite easy. The difficult part is keeping it relevant, technically sound, and popular. Bloggers Boot Camp shows you how to blog for success. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with an audience. It provides information on all the right tools for the blog, and it offers best ways to promote your blog and content for maximum success and a profitable life.
Though rules in creating compelling content haven‘t really changed, ways in which the world blogs has since the last edition. The authors have learned a lot about social media since writing the previous edition‘s manuscript. They understand and know how social media can make or break a blog. Microblogging is a new trend brought on by the wide utilization of social media. To that same end, networking with other bloggers and content creators on the web is another form of building one‘s blog and one‘s reputation as a writer.
- Publisher : Routledge; 2 edition (11 July 2017)
- Language : English
- ISBN-10 : 1138407445
- ISBN-13 : 978-1138407442
- Dimensions : 22.1 x 1.78 x 28.19 cm
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White and Biggs lay everything out in the beginning of the book - "blogging is journalism on a thirty-minute deadline." To have a successful blog takes time, dedication, and good grammar. Of course, there's a lot more to it than that, you'll have to get the book -- just take a look at the Table of Contents to see all the items covered in this book. They even cover things like grammar, ethics, handling angry readers, and even some great tips on how to avoid burnout.
As someone who's started and all but abandoned several blogs, this book has given me a fresh perspective and renewed passion. I can see right away why I failed previously and one of the biggest reasons is dedication and keeping things fresh. Successful blogging takes work. The "Tips and Tricks of the Trade" in the appendix alone is well worth the cost of this book. With this guide I am more optimistic about being able to stay focused and dedicated to my new blog.
Just one more thing - the size of this book is 8.5x11 - like a workbook you'd get for a class. I was a little annoyed at first by the size, but having taken it with me on a few trips now, it stores fine in my laptop bag flat against my MacBook and I don't even think twice about it. I'm obviously not going to always be carrying it around with me, so it's not that big of a deal, but I like referring back to useful guides like this one as I work on various projects. Soon this will be a valued part of my reference library on the easy-to-access shelf in my office.
Although this book is full of good information, it is more geared to people who want to become hard-core, full-time bloggers rather than hobbyist bloggers like myself. However, I think that both groups of people can find helpful hints and nuggets of wisdom within the book to keep them from making many of the rookie mistakes that I made during my "blogging career." (For example, I chose an incredibly long domain name my first time out--which I quickly came to regret.) One thing this book makes clear though is that blogging is a huge time commitment and only a small amount of people are going to be able to make money from it. One lesson that comes through loud and clear is that blogging must be -- first and foremost -- a passion project for the blogger. You need to write about something you are passionate about and knowledgeable about. The act of blogging needs to be what drives you -- not making money, building an audience or gaining fame. Without that passion and interest, you're not going to be able to cut it as a blogger because it requires a time commitment and level of mental energy that will quickly outstrip your time and abilities.
But if blogging is something you already do but need guidance in or you want to blog but want to avoid making mistakes as you start, this book can be an invaluable guide. Be forewarned that it focuses mostly on journalistic type blogging or tech blogging. However, the lessons and topics covered definitely apply to all types of bloggers. From finding your voice to picking your blogging platform to promoting your blog to making your blog visually appealing, this book provides solid and basic guidance on all aspects of blogging. Now it is up to you to decide if you have what it takes. Good luck!