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My Grandson loves baths and bath toys. However he is discovering his No Voice and will insist on No Bath even though he'll be delighted once in. Baths are also a sick kid destination when crotchets and unwillingness are at their apex. Enter the toy that's of no use anywhere else. I flash the fishing pole and it immediately re-focuses his attentions on the enjoyment of bathing. As a toy it's simple, doesn't fill with stale water and is easy to manipulate.
My 2 year old absolutely LOVES THIS THING!!!!! He hooks it on to anything he can drag around - toys, people, food, 20 pound boxes of junk he can drag around the house. Pretty much can't go a day without seeing him latched on to his fishing pole. Even managed to get it down in to our real fish tank a few times(with little success). Very sturdy and simple for a toddler to reel it in. He doesn't seem to mind that the string is only 6 or 8 inches as I think it's a safety feature to not "catch" himself.
Our 15 month old daughter loves this toy. It's probably one of her favorite bath toys! That alone is a huge plus for us!
I noticed some complaints about mold growth, but we've had it for several months now and it is doing great. When she's done in the bath, I just leave the fishing string extended so it can air dry. I can see some problems presenting themselves if you leave the string retracted, as it may never dry between baths.
We love Boon bath toys and this is no exception. This is simple, easy to use, and super cute! Our girls (ages and 2) love to play with this. The reel works both ways and also continuous (once you reel it in and all the way up, it just drops it back down and you can reel it right back up) so this ensures they won't snap it off.