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About Calvert Crary
Calvert Crary is the Executive Director of FlowerSchool New York and FlowerSchool Los Angeles. After over a decade as a professional photographer, shooting mostly lifestyles and fashion, Calvert made the transition to floral entrepreneur in 2006. Having opened and successfully run three flower businesses in New York City simultaneously, he not only knows his way around the camera but the cut flower world as well. Currently Calvert is completing his first Floral Design Book titled “FlowerSchool” published by Hatchett, which will be available in October 2020. Calvert has trained and coached many students on how to open shops and reorganize existing floral businesses into thriving careers.
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Books By Calvert Crary
FlowerSchool New York is one of the world's premiere institutes for floral design and artistry, offering career development courses certified by the New York State Board of Education, and exclusive master class programs taught by celebrated master florists including Kiana Underwood, Remco Van Vliet, Lewis Miller, Emily Thompson, and Ingrid Carozzi.
Now, for the first time, FlowerSchool Executive Director Calvert Crary is publishing a book that will make it possible for even the greenest at-home arrangers to create gorgeous, Instagram worthy bouquets. This hands-on, comprehensive guide provides readers with step-by-step instructions that cover all the most crucial aspects of flower arranging, including:
- How to buy the best flowers and how to get the best prices
- Selecting your flowers based on texture, color, and seasonality
- Conditioning your flowers to ensure they last as long as possible
- Pairing your flowers with the right vase
- Creating arrangements in a wide variety of styles that will work for any occasion
Including advice from the school's well-respected master florists, and featuring beautiful color photographs of each unique arrangement, Flower School offers invaluable, insider tips and tricks that can only be gained through years of experience, providing readers with the fundamental tools and education they need to create homemade floral arrangements that are on par with any professional design.