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The Complete Idiot's Guide to LinkedIn: Develop Your Business or Career with the Preeminent Professional Network Kindle Edition
Susan Gunelius (Author) Find all the books, read about the author, and more. See search results for this author |
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Develop your business or career with the pre-eminent professional network
Most people who are new to LinkedIn don't intuitively recognize the potential of the site when it comes to promoting a business, finding a job/project (or being found for one), or raising money for a business venture. The Complete Idiot's Guide to LinkedIn goes beyond the usual "how to set up and account" and "create a profile" to help readers become LinkedIn superusers and get the most out of the website based on their individual goals. The book provides new users with clear and detailed guidance on:
·Filling out the various parts of the LinkedIn profile, customizing it to meet specific professional goals.
·The right and wrongs ways of doing things on LinkedIn-especially helpful to those used to Facebook.
·Finding the right people, making the right introductions, and growing and managing networks.
·Finding and communicating with LinkedIn Groups to help achieve individual business goals.
·Specific suggestions for using LinkedIn to find a job, market a business, raise capital, and increase sales.
- LanguageEnglish
- PublisherAlpha
- Publication date3 April 2012
- File size9264 KB
Product description
About the Author
Product details
- ASIN : B00AR199VS
- Publisher : Alpha (3 April 2012)
- Language : English
- File size : 9264 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Not Enabled
- Print length : 320 pages
- Best Sellers Rank: 1,177,196 in Kindle Store (See Top 100 in Kindle Store)
- 500 in Social Media for Business
- 871 in Social Media (Books)
- 1,293 in Business Communication (Kindle Store)
- Customer Reviews:
About the author

Susan Gunelius is President and CEO of KeySplash Creative, Inc., a marketing communications provider offering content marketing, branding, copywriting, social media marketing services. Her clients include Citibank, Cox Communications, About.com, and a variety of large and small organizations around the world.
With over 20 years of marketing, branding, and copywriting experience, Susan is a seasoned corporate professional having spent much or her career developing and executing marketing programs for global and national organizations, including divisions of AT&T and HSBC.
Susan is the author of 10 books about marketing, branding, social media, and technology, and several of Susan's books (which have been translated into multiple languages) are used in university classrooms. As a professional speaker, Susan lectures professionals and students across the globe about marketing, social media, branding and more. She has also been interviewed by a wide variety of television, radio, print, and online media organizations about marketing-related topics.
Susan is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, and many more. She also owns an award-winning blog for business women, WomenOnBusiness.com.
SUSAN GUNELIUS' WEBSITES, BLOGS AND PROFILES:
www.KeySplashCreative.com
www.WomenOnBusiness.com
Twitter: www.twitter.com/susangunelius
Facebook: www.facebook.com/keysplashcreative or www.facebook.com/womenonbusiness
Connect with me on LinkedIn: www.linkedin.com/in/susangunelius
Customer reviews
Top reviews from other countries


Of the three LinkedIn books reviewed, this one is the worst of the bunch. It doesn't have strong technical details, especially screenshots like Scott's book, for example, nor does it have many insider tips and secrets like von Rosen's book. So it's neither fish nor fowl, in my view. And like the other two books it is lacking in the 'strategy' part of LinkedIn. All of these books assume -
* That you know LinkedIn is definitely for you (vs. say Facebook or Google+).
* That you know why you are on LinkedIn and have a strategic plan.
Click on my Amazon profile for the other two books, I reviewed. Or just Google 'Jason McDonald' to find me and my blog. Happy to help.


