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The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems Paperback – Illustrated, 4 May 2018

4.5 out of 5 stars 675 ratings

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From the Publisher

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From the Publisher

Michael Lewrick, PhD,is an international speaker and teaches design thinking as a visiting professor at various universities, and author of Design Thinking: Radical Innovations in a Digitized World. Patrick Link, PhD, is Professor of Product Innovation and Chair of Industrial Engineering at Lucerne University of Applied Sciences in Switzerland. He is intensively involved in the development of agile methods in product management, design thinking and lean start-ups. Larry Leifer, PhD, is one of the founders of Design Thinking, and teaches in the d.school at Stanford University, where he is Professor of Mechanical Engineering Design. He is the Founding Director of the Hasso Plattner Design Thinking Research Program at Stanford.

From the Inside Flap

"This book is THE best definition of Design Thinking that I have seen."
— Kees Dorst, author of Frame Innovation

"The Design Thinking Playbook not only outlines and describes how to apply design thinking. (…) This is an imaginative new contribution."
— Nigel Cross, author of Design Thinking: Understanding how designers think and work

"Worthwhile because of the authors, the structure and the contents. (…) Despite the playful presentation, the team succeeded to work out a surprisingly profound book."
— Harvard Business Manager

The Design Thinking Playbook will help individuals, teams, and organizations:

  • Apply design thinking tools and methods in the right context—especially to digital products and services
  • Understand the latest advances in design thinking coming out of Stanford's d.school
  • Build awareness for user-centricity
  • Apply design thinking to the challenges of digital transformation in organizations
  • Combine Design Thinking with Systems Thinking and Big Data Analytics


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Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (4 May 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 1119467470
  • ISBN-13 ‏ : ‎ 978-1119467472
  • Dimensions ‏ : ‎ 18.8 x 2.29 x 23.88 cm
  • Customer Reviews:
    4.5 out of 5 stars 675 ratings

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4.5 out of 5 stars
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Amazon Customer
5.0 out of 5 stars Excellent overview of business process change models
Reviewed in the United Kingdom on 3 January 2020
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Chi Nguyen
4.0 out of 5 stars I would recommend this book
Reviewed in the United Kingdom on 25 July 2018
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5 people found this helpful
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Salmoneater
1.0 out of 5 stars Unreadable, poor example of design thinking.
Reviewed in the United Kingdom on 3 January 2019
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9 people found this helpful
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Kar Ann Chew
1.0 out of 5 stars Read like a bunch of disjointed blog articles
Reviewed in the United Kingdom on 7 April 2019
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8 people found this helpful
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L. Patterson
5.0 out of 5 stars Great easily accessible intro to design thinking
Reviewed in the United Kingdom on 1 December 2021
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