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When I was a kid I did a detailed science project about batteries, testing Duracell, Energizer, Panasonic, and some others through multiple stress tests (toy cars on ramps, brightness of light over time, etc...) I found that Energizer was a 10 out of 10, Duracell a 9 out of 10, and Panasonic a 7 out of 10 (but at half the cost, by the way...)
As a kid without income I settled on the Panasonics, because they really were (for me at the time) the Best Battery for the Buck. As I got older, however, I preferred better (and longer) performance, and was willing to pay a premium. Usually Energizer seemed the most expensive so I gravitated to Duracell. I have since settled on Duracell as my standard and was always impressed with the labels that told you how long they would hold a charge. This pack will go for 10 years. No worries about batteries fading in your closet before you can use them. I am happy to buy them in bulk and just keep them for a rainy day, for remotes or toys or what have you, knowing that I won't have to stop what I am doing and run to the store before I can run my latest device.