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EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) by [Marty Cagan]
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EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) 1st Edition, Kindle Edition

4.7 out of 5 stars 447 ratings

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Review

Praise for EMPOWERED

"EMPOWERED dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This is the experience and advice I’ve been waiting for in one book."
Jeff Patton, Product Process and Design Coach

"I've known Chris for well over a decade. He is one of the finest product leaders I know. The product managers who worked for him went on to become great product leaders themselves, in some of the best tech companies around. If you want to learn from the best, this book captures those lessons."
Doug Camplejohn, EVP and GM, Sales Cloud, Salesforce

"Once again, Marty's wisdom and unique perspective have synthesized best-in-class companies, cultures, and leaders into a thesis and set of principles that are transformational. Easy to consume and apply, EMPOWERED is a must read for product leaders and all leaders who are convinced there must be a better way."
Chuck Geiger, former CTO Chegg, IAC, PayPal, eBay, Wine.com, Travelocity

"If you're leading product people or even the whole product organization of your company, this book is for you. It’s the first book to outline the underlying philosophy behind stellar product organizations from a leader's perspective, and its many examples make it easy to understand these concepts and apply them in your company’s environment."
Petra Wille, Product Leadership Coach

"As one of the most respected leaders on product globally, Marty takes us for a fascinating ride that will help you become a better product leader so you can do what you do best—create satisfying, engaging experiences for your users and customers."
Simon Zhang, CEO, Growing IO

"To thrive in this age of constant disruption, companies must accelerate innovation and continuously deliver products customers love. A higher level of consistent innovation can only come from truly empowered teams. Over the past several years, Marty's insights, practical advice, and wisdom have been immensely valuable during our transformation to a highly empowered product organization. In this book, Marty provides an essential blueprint for building empowered teams. If you are serious about achieving extraordinary business results and developing a product innovation culture you can be truly proud of, this is a must-read!"
Shamim Mohammad, SVP, Chief Information and Technology Officer, CarMax

"I've had the good fortune to work with Marty for many years, and yet, every time he comes out with a new book or article, I’m filled with both excitement and fear. What new product techniques are our competitors using that we are missing? EMPOWERED hits the mark dead on and provides a recipe for creating great products. Marty has a knack for making difficult product techniques seem both necessary and tangible. Read the book and rejuvenate your company!"
Jeff Trom, CTO, Workiva

"The core challenge of all tech companies today is to be a truly product-led organization, with continuous product innovation resulting in sustainable competitive advantage. EMPOWERED to change their companies in order to survive and thrive."
Frerk-Malte Feller, COO, Afterpay

"If you are wondering what will ensure your company survives, or why your products are failing, read this book. This is the 'how to'’ manual for building great product companies that last."
Amanda Richardson, CEO, CoderPad

"I included INSPIRED as mandatory reading for anyone joining my product development teams. Now I'll add EMPOWERED to the list of mandatory reading."
Joca Torres, CPO, Gympass

"INSPIRED has been a manual for our team to build better products. EMPOWERED is now a manual to build a stronger team. Everything I've read from SVPG is spot on, and often feels like I can use it the same day."
Ian Cairns, Head of Product for Twitter Developer Platform

"EMPOWERED is first and foremost about permission. Companies have to give themselves the permission to orient around a culture of product centricity. Everything from org structure, to technology, to culture and coaching derives from this. And nothing embodies this idea more than Marty's writings."
Punit Soni, founder, CEO, Suki

--This text refers to the hardcover edition.

From the Back Cover

Become the leader your product teams, and your company, need you to be.

"Every product leader—no—every CEO and senior management team should read this. Now."
—PHIL TERRY, Founder, Collaborative Gain; co-author, Customers Included

"There are only a few people in the world with the experience to outline the secrets of world-class product organizations. That's what Marty and Chris do in this book. This is essential reading for every product leader."
—WYATT JENKINS, SVP Product, Procore

"Marty Cagan's INSPIRED motivated a generation of product managers to build products customers love, and EMPOWERED is the blueprint leaders need to transform their organizations and empower their teams to deliver on that inspiration."
—MARTIN ERIKSSON, Co-Founder, Mind the Product

"Marty and Chris have written the definitive book on product leadership. Their emphasis on coaching as a key leadership skill and the detail on how to do it well, makes EMPOWERED a must-read for new, aspiring, and experienced product leaders."
—TERESA TORRES, Product Discovery Coach, Product Talk

"EMPOWERED is a must-read for product leaders in the same way INSPIRED is unquestionably the most influential book in tech product management."
—FELIPE CASTRO, Founder, OutcomeEdge

"This is the missing guide to product leadership. It gave me the tools, mindset, and practical insights to excel in my role. I fully expect to come back to this book on a recurring basis—as I do with INSPIRED. EMPOWERED needs to be on the shelf of all product leaders and aspiring product leaders."
—GABRIELLE BUFREM, Manager of Product Management, VMware

"EMPOWERED is full of straight talk for anyone looking to understand how the best product teams operate. The book demonstrates that great product companies aren't made by magic—the structure and leadership of the product development organization creates the environment for success."
—HOLLY HESTER-REILLY, Founder, H2R Product Science --This text refers to the hardcover edition.

Product details

  • ASIN ‏ : ‎ B08LPKRD5L
  • Publisher ‏ : ‎ Wiley; 1st edition (3 December 2020)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 5936 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 425 pages
  • Customer Reviews:
    4.7 out of 5 stars 447 ratings

About the author

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Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

During his career, Marty has personally performed and managed most of the roles of a modern technology product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management.

As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the author of INSPIRED: How To Create Tech Products Customers Love and co-author of EMPOWERED: Ordinary People, Extraordinary Products.

Customer reviews

4.7 out of 5 stars
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Marc Abraham
4.0 out of 5 stars Keen to learn more product leadership?
Reviewed in the United Kingdom on 31 December 2020
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Ali_M
5.0 out of 5 stars Excellent extension to Inspired
Reviewed in the United Kingdom on 14 January 2021
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Pegasus829
5.0 out of 5 stars Amazing
Reviewed in the United Kingdom on 3 July 2021
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Florina Mol
5.0 out of 5 stars Must read!
Reviewed in the United Kingdom on 8 March 2021
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Alex Ballarin
5.0 out of 5 stars Libro imprescindible para directivos de producto y empresas digitales
Reviewed in Spain on 11 October 2021
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