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This foundation goes on smoothly and gives medium coverage, just a bit heavier than the tinted moisturiser I use at weekends. I found it easy to apply with my fingers alone and didn't need to be smoothed out with a brush. It lasted a full day (well the 12 hours or so I was wearing make-up) without caking.
As for the 'lift and firm' claims, I haven't noticed a huge difference and I use so many products (serum, moisturiser, foundation etc) that if I did I wouldn't know which product to thank! I don't usually expect my foundation to do the job of a night cream so I wouldn't buy it for that reason alone. Although I liked the coverage it provided the price would put me off purchasing this in future.