Ian Theasby

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About Ian Theasby
If you'd told us three years ago we were going to spend our lives cooking and eating amazing plant-based food, we wouldn't have believed you. We were a couple of mates from Sheffield who ate meat every single week.
Now we run BOSH!, the biggest plant-based online channel in the world. Our food creations were viewed by half a billion people in our first year and
our most popular recipe videos have been viewed over 50 million times. We never expected to have that kind of success, and it has been humbling.
'I was the one to first cut out animal products.'
Ian
'I mocked Ian when he went vegan, and asked him where he'd get his protein from. But eventually he won me over. That and the whole saving the world by not eating mass-produced animal products thing.'
Henry
After cutting out animal products entirely, both of us felt fantastic. But we had to re-learn how to cook and find food when we were out and about. We also found that the vegan food available in restaurants or in cookbooks was often, frankly, not very good.
Since then, it's been our life's mission to show people how to make delicious plant-based meals. However often they choose to do that.
We cook, drink and film delicious recipes for the world, all from our home studio in East London.
Henry and Ian
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Author updates
Books By Ian Theasby
***BOSH! ON A BUDGET NOW AVAILABLE***
OVER 1 MILLION BOSH! BOOKS SOLD
‘The vegan Jamie Olivers’ The Times
Want to cook ridiculously good plant-based food from scratch but have no idea where to start? With over 140 incredibly easy and outrageously tasty all plants meals, BOSH! will be your guide.
Henry Firth and Ian Theasby, creators of the world’s biggest and fastest-growing plant-based platform, BOSH!, are the new faces of the food revolution.
Their online channels have over 2.3 million fans and constantly inspire people to cook ultra-tasty & super simple recipes at home. Always ensuring they stick to fresh, supermarket-friendly ingredients, BOSH! truly is "plant-based food for everyone".
In BOSH! Ian and Henry share over 140 of their favourite go-to breakfasts, crowd-pleasing party pieces, hearty dinners, sumptuous desserts & incredible sharing cocktails.
The book is jam-packed with fun, unpretentious and mega satisfying recipes, including Creamy Mac and Greens, Burrito Samosas, the Big Bhaji Burger, the World’s Best Pesto Lasagne, Satay Sweet Potato BOSH! Bowl, Spanish Beach Churros, Gooey PBJ Brownies and Salted Caramel Chocolate Crunch Tart, all easy enough to be rustled up any night of the week. It's enough to convince the staunchest of carnivores to give plants a whirl.
Whether you're already sold on the plant-based lifestyle or you simply want to incorporate more meat, dairy and egg-free meals into your week, BOSH! is your plant-based bible.
BOSH!
OVER 1 MILLION BOSH! BOOKS SOLD
As seen on ITV’s Living on the Veg
‘The Vegan Jamie Olivers’ The Times
Over 140 brand new, unmissable plant-based recipes.
Do you want a quick weeknight supper that gets more veg into your diet? A show-stopping vegan summer barbecue? A fun, fresh meal plan to set you up with plant-based packed lunches? Whatever you’re after, BISH BASH BOSH! has the perfect recipe.
Henry and Ian have created a food revolution through the world’s biggest plant-based platform. Their first cookbook, BOSH!, is the highest-selling vegan cookbook ever, and with over 2 million followers across all their fast-growing channels, BOSH! are on a mission to show the world just how versatile veg can be.
In BISH BASH BOSH! you’ll discover a whole world of quick eats, weeknight suppers, showstopping feasts, and incredible sweet treats – all using the power of plants. From a hearty, classic lasagne to an indulgent mini banoffee meringue, and from quick quesadillas to an incredible curry house jalfrezi, these are simple, savvy recipes that you’ll turn to time and again.
Whether you are a committed vegan, trying plant-based food for the first time, or simply just want to try a meal a week without meat, this book has all the know-how and inspiration you need.
BISH BASH BOSH!
As seen on ITV’s Living on the Veg
OVER 1 MILLION BOSH! BOOKS SOLD
’The vegan Jamie Olivers.’ The Times
Save the Planet and Feel Amazing
BOSH!, the pioneers of simple, easy and delicious plant-based cooking, are here to make a sustainable and ethical lifestyle accessible to everyone.
BOSH! How to Live Vegan will help you make a few positive changes that will have a huge impact on the world around you. It covers all aspects of vegan living, everything from food to toiletries to travel. Should you be eating avocados? Is it still ok to wear an old leather belt? What do you tell your friends when they offer you a glass of non-vegan wine? Henry and Ian will answer these questions and more in this fully-comprehensive guide to the how and the why of a plant-based lifestyle.
Henry and Ian answer all the questions and more, with easy tips and simple hacks to help you live a more sustainable life. Whether you’re already vegan or just about to start on your vegan journey, this is all the inspiration you need.
Auf dieses Buch haben Verganer gewartet! Mit mehr als 100 Gerichten auf Pflanzenbasis zeigen dir die bekannten You-Tube Stars von Bosh!, wie eine gesunde Ernährung und eine schnelle Küche zusammenpassen.
Die beiden britischen Foodblogger Henry Firth und Ian Theasby haben erneut ein Meisterwerk erschaffen. Nach den überaus erfolgreichen Titeln „Bosh! einfach – aufregend – vegan“, „Bish Bash BOSH! einfach – aufregend – vegan“ sowie „BOSH! Super fresh–Super vegan“ ist nun ein modernes Kochbuch voller veganer Rezepte am Start. Es richtet sich an ernährungsbewusste Liebhaber der gesunden Küche, die leckere Gerichte trotzdem schnell und leicht aus dem Hut zaubern möchten.
Freu dich in diesem Buch auf:
- Weit über 100 Rezepte aus der veganen Küche
- Vegane Gerichte, die innerhalb von 30 Minuten zubereitet sind
- Vom Frühstück, über das Hauptgericht bis hin zum Dessert und trendigen Drinks ist alles dabei, um eine vegane Ernährung abwechslungsreich zu gestalten
- Auch hervorragend geeignet, um gesundes Essen für die gesamte Woche zu planen
Wer von den You-Tube Stars begeistert ist, kann in diesem Buch ihre Rezepte nachschlagen. In „Speedy Bosh! schnell - einfach - vegan“ verraten sie dir auf 288 Seiten, wie du Veganismus lecker erleben und komplett auf tierische Produkte verzichten kannst. Die kreativen Rezepte sind leicht zuzubereiten und gelingen auch, wenn es einmal unter 30 Minuten zugehen muss. Erfahre zum Beispiel, wie du eine vegane Pizza köstlich belegen, knusprige Blumenkohlschnitzel brutzeln oder dein verdientes Feierabendgetränk kreieren kannst. Partys werden mit den vorgestellten Tricks ebenfalls zum gesunden Erfolg. Tipps für eine einfache Zubereitung und einen optimal gefüllten Vorratsschrank runden das pfiffige Kochbuch ab. Der robuste Hardcover-Einband ist perfekt für den häufigen Einsatz in der Küche geeignet. Mit diesem Buch machst du also alles richtig!