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Prior to purchasing this book I had already heard Robin on the SEOrg podcast and saw some YouTube clips of him delivering a seminar; indeed some of the material in the book was briefly covered in both of those. Here though its expanded upon quite considerably, and each of the individual tips is dealt with in some detail. Although some of the tips, taken in isolation, could be seen as somewhat duplicitous and geared towards salesmen (I'm thinking specifically of the artificial time constraint), when taken as an overall body of work its clear that what Robin actually advocates is taking an interest in the other person and being less introspective overall. As such, this isn't really just a book for sales people, marketing, or social engineers, it is applicable to everyone who wants to become a better communicator in general. Its written in a very conversational style and each tip isn't just dropped in its own section, Robin takes time to show how each reinforces the other and can be utilised to gain a positive experience for both parties. An enjoyable read and something that I will continue to refer back to.
A very quick read, clearly written with easy-to-follow methods to improve communication. The lessons in the book would help most anyone learn how to make others feel comfortable quickly. It also would, I think, help someone who wondered why strangers might shy away from them or otherwise don't respond to them the way they'd hoped. (Or conversely, why we might shy away from some people but feel instantly comfortable with others.)
I think the thing I liked most about this book is that one key emphasised several times by the author is to be genuine and truthful. Although any communication technique could, theoretically, be used to manipulate others, when the advice in this book is taken in the spirit in which it's delivered, it could quickly help anyone overcome communication and even relationship obstacles with a simple shift in presentation and how we listen to each other.
There's a lot of punch packed into this book's slender 90 pages. Good quality advice but not drawnout and pretentious. There's probably another book in the finer points, particularly the references to cognitive neuroscience (people's brains reward them with dopamine for doing x,y,z). A solid little book with a lifetime's experiences at a reasonable price.
Not worth 1 star but that is the minimum I can give it. Very poorly written 'essay'. The inside cover states that the editing was done by Cynthia and Chris, who clearly are not editors by profession, and the fact that they appear in the dedications leaves me to suspect that they were simply a couple of friends who were doing the author a favour. The 'book' has not even been spell-checked. Avoid, avoid, avoid.
This is a short, simply but incredibly practical little book. I liked the straightforward style and sense of humility with which the author wrote it. The reason for not giving a higher rating is really just that the book seemed very short and a few of the examples seemed a bit similar. If building rapport is important to you, the utility value of this book makes it worth reading.
This was an interesting book, tips were interesting re approaching people, getting buy-in etc. I enjoyed reading it and would recommend it to someone who wants a quick reminder about their communication skills.