Google Ads (AdWords) Workbook (2022): Advertising on Google Ads, YouTube, & the Display Network (2022 Online Marketing) 13/04/2017

by Jason McDonald

( 239 )

$54.90

2022 Updated Edition
Learn Google Ads (AdWords) in Plain English - Step by Step!
Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising.

Updated - Fully updated for 2022, and focused on the new Google Ads Interface
Google Ads in all its Glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube
Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
Learn to Advertise Your Business on Google without losing money
Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use Google Ads effectively
Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success.
Access Free Tools - access the companion Marketing Almanac with free tools for Google AdWords!

The #1 Bestselling Workbook on Google Ads Advertising for Your Business

Jason McDonald - written by a successful practitioner of AdWords. Just Google 'Google Ads Expert Bay Area.'
Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops
Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of Contents

Google Ads Basics - the basics matter, so begin at the beginning.
Google Ads Gotchas - identify and fix the six main 'Google Ads Gotchas' that may be costing you a LOT OF MONEY.
Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money.
The Search Network: Organization - organize your Search Network campaigns for ease-of-use and maximum effect.
The Search Network: Ads & Bidding - write "attract / repel" ads and learn how to bid for highest ROI
Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work
YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
Shopping - Shopping Ads on Google including the Google Merchant Center.
Metrics - Learn what you can and should measure in Google Ads, and use this data to optimize your RETURN ON AD SPEND (ROAS)
Tools - Includes a free companion Marketing Almanac, with hundreds of FREE tools to master Google Ads better, faster, cheaper.

Google Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google Ads / AdWords

Check out the other Google Ads (AdWords) Books - Perry Marshall and Mike Rhodes Ultimate Guide to Google AdWords, Google Ads for Dummies, AdWords Secret Hacks, - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for AdWords advertising 2022. Plus they're OUTDATED.

includes tax, if applicable

SEO Workbook: Search Engine Optimization Success in Seven Steps (2022 Online Marketing) 23/11/2020

by Jason McDonald

( 56 )

$11.99

2022 Updated Edition
Learn SEO in Plain English - Step by Step!
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization

Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.
Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.
Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.
Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.
Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!

One of the Best Books on SEO of 2021 for Search Engine Optimization for Beginners and Experts Alike

Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!
Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'
Table of Contents

Goals: Define Your SEO Goals
Keywords: Identify Winnable, High Value SEO Keywords
On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements
Content Marketing: Learn to produce content that pleases Google and your customers
Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!
Metrics: Master Google Analytics
Learn: Pointers to SEO Tools and Online Resources

If you want to master SEO (Search Engine Optimization) for your business, you can do no better than the 2022 edition of the SEO Workbook!

includes tax, if applicable

This title and over 1 million more available with Kindle Unlimited.

Social Media Marketing Workbook: How to Use Social Media for Business (2022 Online Marketing) 27/06/2016

by Jason McDonald

( 141 )

$56.54

2022 UPDATED EDITION - Social Media Marketing 2022
Learn SOCIAL MEDIA MARKETING in Plain English - Step by Step!
Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing.

Updated - Fully updated as of 2022 with a NEW Chapter on TikTok
Social Media Marketing explained. It's a PARTY and you are the PARTY THROWER.
Platform-by-Platform - Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest.
Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
Learn to Advertise on Social Media Platforms without losing money
Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use social media for your business.
Use the Worksheets - download WORKSHEETS that guide you step-by-step for EACH platform - Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
Access Free Tools - access the companion Marketing Almanac with free tools for social media marketing!

The #1 Bestselling Workbook on Social Media Marketing for Your Business

Jason McDonald - written by a successful practitioner of Social Media Marketing
Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops
Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of Contents

Introduction - how this book works. How to access the companion worksheets and resources.
Social Media Marketing - what it means to use social media for 'marketing.' It's a Party and you are the Party Thrower.
Content Marketing - Content is the 'food and entertainment' of your social media party. How to create a content marketing machine.
Facebook - understanding how to market on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising.
LinkedIn - optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.
Twitter - Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.
Instagram - the #1 platform for visual shopping and consumer outreach. Both organic and advertising.
YouTube - the three uses of video - supportive, SEO, and sharing / viral plus native video on other platforms.
TikTok - the new kid on the block and how to use TikTok for B2C marketing.
Pinterest - Pin it to win it on Pinterest
Email Marketing - the Rodney Dangerfield of social media marketing

Social Media Marketing in PLAIN ENGLISH - step-by-step with a leading instructor from Stanford Continuing Studies

includes tax, if applicable

Google Ads (AdWords) Toolbook: Ultimate Almanac of Free Google Ads Tools Apps Plugins Tutorials Videos Conferences Books Events Blogs News Sources and Every Other Resource (2022 Online Marketing) 19/10/2021

by Jason McDonald

( 1 )

$3.99

2022 Updated Edition

Free Tools for Google Ads (AdWords)

It’s hard to do Google Ads these days! Google Ads or “AdWords” (as it used to be called) is the art and science of getting to the top of Google via advertising. It seems like everything changes on a daily basis. And your boss wants you to do everything “for free,” or at least “for cheap.” How can you keep up? And how can you bootstrap your battle to the top of Google on the cheap?

Enter the Google Ads (AdWords) Toolbook. You have at your fingertips a cornucopia of free tools and information resources to make your life as a digital marketer easier, and your Google Ads more effective. The Google Ads Toolbook is available on Amazon Kindle for less than the price of a Starbuck’s Venti Latte, and includes a free, companion PDF copy with easy-to-click links for your Web browser.

Other Formats:: Paperback

includes tax, if applicable

This title and over 1 million more available with Kindle Unlimited.

SEO Fitness Workbook: Search Engine Optimization Success in Seven Steps (2021 SEO) 15/08/2016

by Jason McDonald

( 177 )

$32.36

2022 Edition * NOW AVAILABLE * - Search AMAZON for 2022 SEO Workbook
- This is an outdated edition, used only in certain university class settings
Learn SEO in Plain English - Step by Step!
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization

Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books
Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.
Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.
Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.
Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.
Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!

One of the Best Books on SEO of 2020 for Search Engine Optimization for Beginners and Experts Alike

Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!
Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'
Table of Contents

Goals: Define Your SEO Goals
Keywords: Identify Winnable, High Value SEO Keywords
On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements
Content Marketing: Learn to produce content that pleases Google and your customers
Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!
Metrics: Master Google Analytics
Learn: Pointers to SEO Tools and Online Resources

Check out the other 2020 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2020. Listed on many SEO book lists as one of the best books SEO books of 2020 as well as a best SEO book for beginners.

Other Formats:: Paperback

includes tax, if applicable

The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure (2022 Online Marketing) 15/08/2018

by Jason McDonald

( 205 )

$11.99

** UPDATED FOR 2022 **

Marketing Made Easy! A marketing "tutorial" for your small business in a simple, easy-to-understand guide to today's marketing.

The Marketing Book by Jason McDonald uses the same method he deploys for his digital marketing workshops taught via Stanford Continuing Studies. It's the "hidden manual" to marketing your business that makes it easy, fast, and fun!

Do you want to -

Build your brand
Sell more stuff
Make more money, more easily by using MARKETING to build a positive brand around your business, promote it to your target customers, and get them excited and primed to BUY what YOU SELL?

Do you want to -

Learn the basic concepts of marketing
Build a MARKETING PLAN for your business
Inventory and begin to deploy across the NEW digital marketing platforms of SEO, online ads, social media, and email?

If the answer is YES -

Explore THE MARKETING BOOK 2022. This is a SIMPLE, BASIC, and POWERFUL guide to the basics of marketing - especially ONLINE marketing.

What is Marketing and How Does THE MARKETING BOOK work?

"Marketing is the art and science of “building your brand” to “sell more stuff.” This book teaches the basics of marketing via the “think / do / measure” method. It will teach you to think like a marketer, to make a marketing plan for your business, and to measure what’s working and what’s not. It will help you to build your brand to sell more stuff, meaning more sales more easily through better marketing."

Register your book to gain a PDF and access to the Marketing Almanac with hundreds of free tools for better marketing.

includes tax, if applicable

Marketing: Ultimate Almanac of Free Marketing Tools Apps Plugins Tutorials Videos Conferences Books Events Blogs News Sources and Every Other Resource ... Could Ever Need (2022 Online Marketing) 29/11/2018

by Jason McDonald

( 78 )

$3.99

2022 Updated Edition

by Jason McDonald of Stanford Continuing Studies

Marketing is hard these days! You have hundreds of marketing choices – from Google Ads to Facebook, SEO to SMM, Instagram to Twitter, Email to Word of Mouth. It seems like marketing changes on a daily basis. And your boss wants you to do everything for free, or at least for cheap. How can you keep up? And how can you bootstrap your marketing on the cheap? Enter the Marketing Almanac. You have at your fingertips a cornucopia of free tools and information resources to make your life as a marketer easier, and your marketing more effective. The Marketing Almanac is available on Amazon Kindle for less than the price of a Starbuck’s Venti Latte, and includes a free, companion PDF copy with easy-to-click links for your Web browser.

The Marketing Almanac has four main sections:

Marketing Resources – information websites to keep you up-to-date as a marketer, including blogs, portals, conferences, books and odds-and-ends.
SEO (Search Engine Optimization) – tools, tricks, and tactics to help rank your website at the top of search engines like Google or Bing.
Social Media Marketing – how to use Twitter, Facebook, Instagram, LinkedIn, and other social media platforms to build your brand and sell more stuff.
Google Ads – with Google the largest advertising platform, resources on how to best use Google ads as well as tools for YouTube, Facebook, Instagram, LinkedIn, and Twitter.

Other Formats:: Paperback

includes tax, if applicable

The Password Book 02/09/2017

by Jason McDonald

( 35 )

$3.99

A Password Book and MORE!

UPDATED: September, 2017 - Get ** Up-to-date ** Info on Internet Security & Passwords

Includes: A PASSWORD BOOK (write down your passwords) | SCAM & SECURITY EDUCATION (Learn how to avoid being scammed online) | a PASSWORD SYSTEM (Easily create hard-to-crack passwords).

More on THE PASSWORD BOOK - a password organizer / journal for mere mortals!

Jason McDonald - written by a successful practitioner of Internet marketing.

An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Easily secure yourself against scams, thieves, and hucksters online

Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

Rebate Offer - each PASSWORD BOOK contains a $5 off survey offer.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and makes complex concepts easy to understand.

Anatomy of a Scam - learn how scams work and how you can secure yourself against scams and online thievery.
Common Scamfoolery - scam templates that explain the structure of scams.
The Pledge of Paranoia - a fun, simple mantra to help you stay scam-free and secure online.
How to Generate Strong Passwords - an easy system to generate strong passwords.
Your Computer - simple steps to secure your computer.
Your Email - simple steps to secure your email.
Your Mobile Phone - simple steps to secure your mobile phone.
Your Financial Accounts - simple steps to secure your bank accounts and credit cards.
Facebook - simple steps to secure Facebook.
Amazon - simple steps to secure Amazon.
Your Password Generation System - a place to write down your password generation system.
Your Passwords from A to Z - a place to write down your passwords.
Appendix – Scam Resources - learn more about scams!

Check out the other password books, password organizers, and password journals - they are but mere places to write down passwords, without teaching you how to 'think' about online security and stay safe.

Other Formats:: Paperback

includes tax, if applicable

This title and over 1 million more available with Kindle Unlimited.

Google Ads (AdWords) Workbook (2022): Advertising on Google Ads, YouTube, & the Display Network (Teacher's Edition) 17/01/2022

by Jason McDonald

$55.46

TEACHER'S EDITION - Note: non-teachers, should use the REGULAR edition

2022 Updated Edition
Learn Google Ads (AdWords) in Plain English - Step by Step!
Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising.

Updated - Fully updated for 2022, and focused on the new Google Ads Interface
Google Ads in all its Glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube
Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
Learn to Advertise Your Business on Google without losing money
Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use Google Ads effectively
Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success.
Access Free Tools - access the companion Marketing Almanac with free tools for Google AdWords!

The #1 Bestselling Workbook on Google Ads Advertising for Your Business

Jason McDonald - written by a successful practitioner of AdWords. Just Google 'Google Ads Expert Bay Area.'
Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops
Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of Contents

Google Ads Basics - the basics matter, so begin at the beginning.
Google Ads Gotchas - identify and fix the six main 'Google Ads Gotchas' that may be costing you a LOT OF MONEY.
Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money.
The Search Network: Organization - organize your Search Network campaigns for ease-of-use and maximum effect.
The Search Network: Ads & Bidding - write "attract / repel" ads and learn how to bid for highest ROI
Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work
YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
Shopping - Shopping Ads on Google including the Google Merchant Center.
Metrics - Learn what you can and should measure in Google Ads, and use this data to optimize your RETURN ON AD SPEND (ROAS)
Tools - Includes a free companion Marketing Almanac, with hundreds of FREE tools to master Google Ads better, faster, cheaper.

Google Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google Ads / AdWords

Check out the other Google Ads (AdWords) Books - Perry Marshall and Mike Rhodes Ultimate Guide to Google AdWords, Google Ads for Dummies, AdWords Secret Hacks, - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for AdWords advertising 202

includes tax, if applicable

SEO Workbook: Search Engine Optimization Success in Seven Steps (Teacher's Edition 2022) 04/01/2022

by Jason McDonald

$11.99

2022 Teacher's Edition of the SEO Workbook.
(Note: this book is used ONLY for teachers at universities; regular users should use the regular edition)

Learn SEO in Plain English - Step by Step!
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization

Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.
Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.
Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.
Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.
Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!

One of the Best Books on SEO of 2021 for Search Engine Optimization for Beginners and Experts Alike

Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!
Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'
Table of Contents

Goals: Define Your SEO Goals
Keywords: Identify Winnable, High Value SEO Keywords
On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements
Content Marketing: Learn to produce content that pleases Google and your customers
Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!
Metrics: Master Google Analytics
Learn: Pointers to SEO Tools and Online Resources

If you want to master SEO (Search Engine Optimization) for your business, you can do no better than the 2022 edition of the SEO Workbook!

includes tax, if applicable

Social Media Marketing Workbook: How to Use Social Media for Business (Teacher's Edition 2022) 07/12/2021

by Jason McDonald

( 1 )

$55.66

2022 UPDATED EDITION - Social Media Marketing 2022

This is the "teachers' edition" used specifically for course assignments. Non-educational users should search for and use the regular edition.

includes tax, if applicable

Social Media Marketing Toolbook: Ultimate Almanac of Free SMM Tools Apps Plugins Tutorials Videos Conferences Books Events Blogs News Sources and Every Other Resource (2022 Online Marketing) 19/10/2021

by Jason McDonald

( 2 )

$3.99

2022 Updated Edition

Free Tools for Social Media Marketing

A cornucopia of free tools to help you use social media to market your business.
Includes a PDF and links to each tool, assessed with a headline, description and rating.

It’s hard to do Social Media Marketing these days! SMM of course is “Social Media Marketing,” the art and science of promoting your business on platforms like Facebook, Instagram, LinkedIn, YouTube, and more. It seems like everything changes on a daily basis. And your boss wants you to do everything “for free,” or at least “for cheap.” How can you keep up? And how can you bootstrap your battle to reach customers via social media for cheap?

Enter the Social Media Marketing Toolbook. You have at your fingertips a cornucopia of free tools and information resources to make your life as a digital marketer easier, and your SMM more effective. The SMM Toolbook is available on Amazon Kindle for less than the price of a Starbuck’s Venti Latte, and includes a free, companion PDF copy with easy-to-click links for your Web browser.

Contents

* Content Marketing - tools to master the art and science of content marketing
* Blogs & Blogging - be a better blogger with free tools
* Facebook - free tools and information resources for Facebook
* LinkedIn - free tools and information resources for LinkedIn
* Pinterest - free tools and information resources for Pinterest
* Instagram - free tools and information resources for Instagram
* Twitter - free tools and information resources for Twitter
* YouTube - free tools and information resources for YouTube
* Email Marketing - free tools and information resources for Email marketing
* Viral - free tools and information resources for viral social media marketing
* SMM Tools - free tools and information resources for general social media
* Reputation Monitoring - free tools and information resources for reputation
* SMM Media - blogs and media sites for social media marketing
* SMM Conferences - list of top conferences for social media
* SMM Books - best books on social media marketing
* Influencers - influencer marketing tools and resources
* TikTok - free tools and information resources for TikTok

Got questions? Just Google the author, Jason McDonald, and send a question.

Other Formats:: Paperback

includes tax, if applicable

This title and over 1 million more available with Kindle Unlimited.

Jason McDonald

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A Password Book and MORE!

More on THE PASSWORD BOOK - a password organizer / journal for mere mortals!

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