• Choose a marketable content topic
• Figure out where little or no competition exists
• Choose your top channel for disseminating content
• Build long-term customer loyalty
• Monetize your product or service
• Expand your content into multiple channels
• Sell your content asset or scale it into a large enterprise

Reach more customers than ever with TARGETED CONTENT

Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Killing your current marketing structure may be the only way to save it!

Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center.

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.

Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. 

Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to:

* Transform all or part of your marketing operation into a media company

* Integrate this new operation into traditional marketing efforts

* Develop best practices for attracting and retaining audiences 

* Build a strategy for competing against traditional media companies 

* Create a paid/earned media strategy fueled by an owned media strategy

Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. 

Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends. 

Awarded Best Suspense Book 2020 - National Indie Excellence Awards

When Will Pollitt returns home for his father’s funeral, he discovers a string of similar deaths — and his family’s connection to a shocking conspiracy.

“A roller-coaster ride from beginning to end.” – New York Times bestselling author Jay Baer
“A top-shelf crime thriller.” – BestThrillers.com
“I didn’t want to stop.” – Mystery Suspense Reviews

Gambling tore my marriage and family apart. All I have left is my marketing agency and my friend and business partner Robbie. He drinks too much.

If we don’t win this deal, a whole lotta bad is going to happen.

But I just found out my dad died. And his friends are dropping like flies! Sleepy Sandusky, Ohio is hiding a deep, dark secret.

I think everyone is in on it. But am I the one that’s crazy? Some people are trying to kill me! Am I going insane…or am I about to die?

"Joe Pulizzi hits it out of the park with The Will to Die." – IndieReader (IR Approved)

Connect to customers with compelling content!

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.

It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.

“Pulizzi and Barrett have taken integrated marketing communications to the next level.... Every marketer, large or small, can use this text to build better ongoing customer relationships.”
—Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University

“Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.”
—Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included

“Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.”
—Greg Verdino, Chief Strategy Officer, Crayon, LLC