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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Hardcover – 22 May 2015

4.7 out of 5 stars 734 ratings

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From the Publisher

The Lean Product Process

The Lean Product Process guides you through each layer of the pyramid from bottom up. It helps you articulate and test your key hypotheses for each of the five components of product-market fit.

You can think of the Lean Product Process like the drills that karate students learn and practice as they make progress earning higher and higher belts. After mastering the core techniques from their drills and becoming black belts, students are able to mix, match, and modify what they have learned to create their own custom style. Martial arts master Bruce Lee eloquently said, "Obey the principles without being bound by them." He also said, "Adapt what is useful, reject what is useless, and add what is specifically your own."

I encourage you to heed his advice as you read and practice the ideas and guidance found in The Lean Product Playbook.

Product description

From the Publisher

DAN OLSEN is an entrepreneur, consultant, and Lean product expert. He works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. Dan's clients include Facebook, Box, Hightail, Medallia, Financial Engines, and One Medical Group.

At Intuit, Dan led the Quicken product team to record sales and profit. He also led product management at social networking pioneer Friendster and was cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup.

A frequent speaker at business and technology events, Dan lives in Silicon Valley where he hosts the Lean Product Meetup.

For more information visit www.leanproductplaybook.com

From the Inside Flap

Everyone knows that most new products fail and that building great products is hard. The Lean Product Playbook provides clear, step-by-step guidance to help you create successful products.

Lean Startup has contributed valuable ideas about product development and generated lots of excitement. But despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they lack specific guidance on what to do and how to do it.

If you are interested in Lean Startup principles and want to apply them to create winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

  • Determine your target customers
  • Identify underserved customer needs
  • Create a winning product strategy
  • Define your minimum viable product (MVP)
  • Design your MVP prototype
  • Test your MVP with customers
  • Iterate rapidly to achieve product-market fit

This book includes two detailed, end-to-end case studies to drive home the concepts. It also describes how to build your product using Agile development and how to use analytics to optimize your product and business.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.


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Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (22 May 2015)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 1118960874
  • ISBN-13 ‏ : ‎ 978-1118960875
  • Dimensions ‏ : ‎ 2.79 x 3.05 x 22.86 cm
  • Customer Reviews:
    4.7 out of 5 stars 734 ratings

About the author

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Dan Olsen is a product management trainer, consultant, speaker, and author. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams.

Dan has worked with a range of businesses, from small, early-stage startups to large public companies, on a wide variety of products. His clients include Amazon, Google, Facebook, Uber, Walmart, Box, eBay, Medallia, and One Medical Group.

Prior to consulting, Dan was a product leader at Intuit and at several startups.

Dan earned a BS in electrical engineering from Northwestern and an MBA from Stanford. He also earned a master's degree in industrial engineering from Virginia Tech, where he studied the lean manufacturing principles that inspired the Lean Startup movement.

Dan is a regular keynote speaker at major product management, tech, design, and agile conferences. You can see his upcoming speaking events and view his previous talks at https://dan-olsen.com/speaking/.

Dan lives in Silicon Valley, where he founded the Lean Product Meetup, a monthly speaker series with over 10,000 members: https://meetup.com/lean-product.

Dan is the author of The Lean Product Playbook, one of the most popular product management books that teaches you how to create products that customers love. Learn more at https://leanproductplaybook.com.

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Poddy
5.0 out of 5 stars Very practical if you find you want to get beyond the theory and do some of it!
Reviewed in the United Kingdom on 31 January 2016
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4.0 out of 5 stars The book I recommend to learn or remind yourself of the fundamentals of product management
Reviewed in the United Kingdom on 8 June 2020
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Yonni.I
3.0 out of 5 stars Great in places...
Reviewed in the United Kingdom on 29 December 2021
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Charles Atlas
5.0 out of 5 stars BRILLIANT PLAYBOOK FOR ESTABLISHING PRODUCT MARKET FIT
Reviewed in the United Kingdom on 21 October 2020
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afghan warrior
5.0 out of 5 stars Great intro to PM
Reviewed in the United Kingdom on 4 April 2021
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