• Key ConceptsYou really can reprogram your genes by the way you eat, exercise and live from day-to-day.
• The clues to optimal gene expression are found in evolution: adapt the simple lifestyle behaviors of our (genetically identical) hunter-gatherer ancestors into hectic modern life.
• Your body prefers burning fat over carbohydrates: Eating Primally will return your body to its "factory setting" as a fat-burning beast
• 80 percent of your body composition success is determined by how you eat - particularly your ability to regulate the wildly excessive insulin production of the Standard American Diet.
• Grains are totally unnecessary: Grains (and legumes for that matter) offer minimal nutrition, a high insulin response, and contain anti-nutrients that promote inflammation and compromise digestion and immune function.
• Saturated fat and cholesterol are not your enemy: They are critical to cellular health, hormone function and metabolism, and only cause problems when insulin production is excessive.
• Exercise is ineffective for weight management: Energy burned during workouts is negated by increased appetite/caloric intake. A chronic exercise pattern results in burnout and compromised fat metabolism.
• Maximum fitness can be attained in minimal time with high-intensity workouts. Brief, intense strength and sprint workouts promote optimal gene expression and broad athletic competency. You can get super-fit in only a few hours per week!

• Eliminate SAD foods that promote weight gain and chronic health problems.
• Go Primal: restock your kitchen and implement winning strategies for shopping, dining out, and snacking.

Primal Endurance shakes up the status quo and challenges the overly stressful, ineffective conventional approach to endurance training.  While marathons and triathlons are wildly popular and bring much gratification and camaraderie to the participants, the majority of athletes are too slow, continually tired, and carry too much body fat respective to the time they devote to training. The prevailing “chronic cardio” approach promotes carbohydrate dependency, overly stressful lifestyle patterns, and ultimately burnout.

 Mark Sisson, author of the 2009 bestseller, The Primal Blueprint, and de-facto leader of the primal/paleo lifestyle movement, expertly applies primal lifestyle principles to the unique challenge of endurance training and racing. Unlike the many instant and self-anointed experts who have descended upon the endurance scene in recent years, Sisson and his co-author/business partner Brad Kearns boast a rich history in endurance sports. Sisson has a 2:18 marathon and 4th place Hawaii Ironman finish to his credit, has spearheaded triathlon’s global anti-doping program for the International Triathlon Union, and has coached/advised leading professional athletes, including Olympic triathlon gold and silver medalist Simon Whitfield and Tour de France cyclist Dave Zabriskie. Under Sisson’s guidance, Kearns won multiple national championships in duathlon and triathlon, and rose to a #3 world triathlon ranking in 1991.

Primal Endurance applies an all-encompassing approach to endurance training that includes primal-aligned eating to escape carbohydrate dependency and enhance fat metabolism, building an aerobic base with comfortably paced workouts, strategically introducing high intensity strength and sprint workouts, emphasizing rest, recovery, and an annual periodization, and finally cultivating an intuitive approach to training instead of the usual robotic approach of fixed weekly workout schedules. When you “go Primal” as an endurance athlete, you can expect to enjoy these and other benefits in short order:

• Easily reduce excess body fat and keep it off permanently, even during periods of reduced training


• Perform better by reprogramming your genes to burn fat and spare glycogen during sustained endurance efforts


• Avoid overtraining, burnout, illness, and injury by improving your balance of stress and rest, both in training and everyday life


• Spend fewer total hours training and get more return on investment with periodized and purposeful workout patterns


• Have more fun, be more spontaneous, and break free from the pull of the obsessive/compulsive mindset that is common among highly motivated, goal-oriented endurance athletes


• Have more energy and better focus during daily life instead of suffering from the “active couch potato syndrome,” with cumulative fatigue from incessant heavy training makes you lazy and sluggish

Primal Endurance is about slowing down, balancing out, chilling out, and having more fun with your endurance pursuits. It’s about building your health through sensible training patterns, instead of destroying your health through chronic training patterns. While it might be hard to believe at first glance, you can actually get faster by backing off from the overly aggressive and overly regimented “Type-A” training approach that prevails in today’s endurance community. Primal Endurance will show you how, every step of the way.

If you want to reach your physical and genetic potential Mark Sisson's 10 Primal Blueprint Laws will get you real results. Combining evolutionary biology with modern genetic science, Mark Sisson takes you back to basics and explains what you need to do to get the body and health you want - with the minimum amount of effort.

Mark's approach works by adapting the simple practices of our early ancestors to our modern lifestyles. These include: eating a high-protein, high-fat diet with plenty of vegetables; exercising less for the best results; eliminating sugar and grains; improving quality of sleep; and spending more time outside. The 10 Primal Blueprint Laws will help you:

- Lose weight quickly and easily
- Increase your energy levels
- Get a strong, fit, lean body
- Sleep soundly
- Improve cholesterol and blood sugar
- Enjoy vibrant health

This is an empowering and enlightening book that will help you stop struggling with your weight and give you back control of your health - and your future.

Since it’s initial release in 2011, Primal Blueprint Quick&Easy Meals has become one of the best-selling primal/paleo cookbooks of all time, presenting over 100 simple, quick preparations for breakfast, lunch, dinner, appetizers, snacks, sauces, toppings and rubs. All the recipes are designed with speed and efficiency in mind. While at times a prolonged gourmet meal preparation experience can be fun, the reality of hectic daily life can often compromise your healthy eating goals. With Primal Blueprint Quick&Easy Meals, you can discover numerous go-to meals that will help you stay on track with your healthy eating goals even when you don’t have much time to cook. 

Mark Sisson and chef/food writer/photographer Jennifer Meier show you how to delight your family or guests every time with quick, delicious meals using local produce, CSA meats, healthy fats (yes, and real butter) and nutrient powerhouse herbs and spices. The recipes are free of grains, refined vegetable oils, and added sugars that are the most objectionable elements of the modern diet. Each recipe has a naturally low glycemic impact and comes with a complete macronutrient profile, so you know exactly what you're putting in your body - no guesswork required. Each recipe also has a “Time in the Kitchen” value, so you’ll know exactly what to expect, be it 30 minutes or 5. 

As you build momentum for Primal eating, you'll find that you won't even miss the boring, low-fat, high-carb foods that previously were the central focus of your diet. And no matter your experience in the kitchen, you'll learn how to prepare delectable dishes like Bacon Souffle Frittata, Dill and Caper Salmon Burgers and Chorizo and Almond-Crusted Halibut. This isn't a crash course diet, and this won't be a cookbook that collects dust on your bookshelf. These and other Primal recipes provide the foundation for a lifetime of healthy eating that you'll eagerly come back to again and again.

Now, there are no more excuses for you to get into the Primal lifestyle, start losing weight, staying healthy and having more energy while enjoying nature's most satisfying foods! This updated edition contains a bonus section of keto-friendly recipes, inspired by Mark Sisson’s 2017 New York Times bestseller, The Keto Reset Diet.

Mark Sisson’s 2009 release of the The Primal Blueprint was the catalyst for the primal/paleo/ancestral health movement to gain mainstream awareness and acceptance. Both the hardcover and paperback editions enjoyed a seven-year run at the top of the primal/paleo charts and selling hundreds of thousands of copies. Sisson, publisher of the acclaimed MarksDailyApple.com, the acclaimed and most-visited primal/paleo blog, has spent the past six years diligently researching and evaluating recent the most up-to-date science and reflecting on thousands of users’ experiences going primal. The New Primal Blueprint offers a comprehensively revised, expanded, and updated message from the original runaway bestseller.

The New Primal Blueprint comes alive with a vibrant full-color presentation packed with photos, graphics, and cartoons to make for a fun, easy, and memorable read. Join hundreds of thousands of primal enthusiasts and embrace a new way of life where you take responsibility for your health, fitness, and happiness. Reject once and for all the flawed conventional wisdom that has left modern citizens struggling with fatigue, excess body fat, and elevated disease risk factors as a consequence of grain-based eating habits, exhausting exercise routines, sedentary lifestyle patterns, and high-stress existences that misdirect our genes and promote illness instead of wellness and longevity.

Mark Sisson, bestselling author, award-winning blogger, and founder of PRIMAL KITCHEN, teams up with over 50 leading icons in the primal community to amass 130 mouth-watering recipes in this ultimate paleo recipe collection.

Learn how to whip up Primal Kitchen’s uncompromisingly delicious, high quality, nutrient dense sauces and dressings at home to pack healthy fats, phytonutrients, and superfoods into every meal.

With recipe contributions from Melissa Hartwig, Robb Wolf, Chris Kresser, Sarah Fragoso, Pete Evans, Tony Horton, Laird Hamilton, Cassy Joy Garcia, George Bryant, and so many more, The PRIMAL KITCHEN™ Cookbook makes cooking with your favorite paleo personalities right in your own primal kitchen a reality!

The PRIMAL KITCHEN Cookbook includes:

• The 5 signature PRIMAL KITCHEN recipes - Classic Mayo, Chipotle Lime Mayo, Greek Vinaigrette, Honey Mustard Vinaigrette, and Wild Ranch dressing


• Nutrient-dense lunches and salads to prep ahead or whip up in minutes, like Spicy Tuna Poke Bowls and 10-Minute Pad Thai Zoodles


• Inspired starters and small bites to please a crowd (or just yourself), including Chipotle Lime Cauliflower Hummus and Baked Bison Meatballs


• Savory sides, from Creamy Chipotle Butternut Squash Soup to Dill Pickle and Bacon Potato Salad


• Main dishes that will certainly become staples in your kitchen, like Hazelnut Crusted Halibut and Honey Mustard Vinaigrette Short Ribs


• Guilt-free treats such as Coconut Cashew Bonbons and Avocado Oil Ice Cream

Cooking’s never been so primally perfect. Eat like your life depends on it and make every bite a taste sensation with The PRIMAL KITCHEN Cookbook.

'Regardless of your starting point, past failures, or bad luck with familial genes, you can turn things around quickly - starting with your next meal and next workout. Your genes expect you to be lean, strong, energetic and healthy.'

Take Mark Sisson's 21-day Primal Challenge and watch the pounds begin to melt away. Based on 8 key concepts and 5 action items, Mark outlines a blueprint to get your health back on track – and your body fit and toned.

- Shed at least 2lbs of fat a week
- Get a stronger, leaner body
- Increase your energy levels
- Develop an iron-clad immune system
- Improve health conditions, including migraines, tinnitus, arthritis, type 2 diabetes, arthritis, high blood pressure and cholesterol

With supermarket shopping lists (fully adapted for UK readers), simple workouts, menu suggestions and a 21-day planner, Sisson will walk you step by step through the 21 days to start reprogramming your genes and embark on a completely new way of living.