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Market Farming Success: The Business of Growing and Selling Local Food, 2nd Editon Paperback – Illustrated, 15 September 2013
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'We succeed at working this good land by having the savvy to sell what we grow. No one offers better insights to do just that than Lynn Byczynski. The marketing side of growing food needs attention as much as soil prep. Market Farming Success doesn't miss a beat when it comes to launching your hopes onto the local food scene.ï¿½?--Michael Phillips, owner, Heartsong Farm and author of The Apple Grower
About the Author
Lynn Byczynski is publisher and editor of a monthly news letter Growing for Market. She also operates Wild Onion Farm in Lawrence, Kansas, where she resides with her husband and two children. For more information, please visit the website of Growing for Market at www.growingformarket.com
- ASIN : 1603583866
- Publisher : Chelsea Green Publishing; 1st edition (15 September 2013)
- Language : English
- Paperback : 288 pages
- ISBN-10 : 9781603583862
- ISBN-13 : 978-1603583862
- Dimensions : 17.78 x 2.54 x 25.4 cm
- Best Sellers Rank: 1,005,388 in Books (See Top 100 in Books)
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Thanks Mrs Byczynski.
Here's a couple of things I learned:
1. Instead of trying to just blindly sell all that you can and hope you make a profit, figure out how much profit you (realistically!) want to make. So if you need to make $10,000 profit, realize that you'll need to sell about twice that to cover your costs... so you need to bring in $20,000. Then, determine how many lbs of tomatoes, or heads of lettuce, etc., that you'll need to sell to get make that. And then you'll know how many plants you need to start with. That makes a lot of sense, but I had never thought of it that way.
2. Some very helpful tips about selling at a Farmer's Market. Using lots of color, making sure it looks like you have an abundance of product (rather than keeping most out of site and putting out a little as needed). Making sure your pricing is clear - I, too, can't stand it when the prices aren't clear, I usually just pass. And be distinctive with your product - instead of selling plain ole green beans, sell "Blue Lake Green Beans". And raise up the surface to a slight slant, so that the produce shows clearly.
3. Concerning the IRS. I had no idea the difference between a Hobby Farm and a business. You need to make sure you are keeping very careful, detailed records in case the IRS tries to call you a hobby farm.
And there's lots more good info in there.