Michael Ashley

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About Michael Ashley

A former Disney story consultant, Michael is a screenwriting professor at Chapman University. He has written over twenty books on numerous subjects, including four bestsellers. He recently coauthored Own the A.I. Revolution: Unlock Your Artificial Intelligence Strategy to Disrupt Your Competition (McGraw Hill). The United Nations hosted the book launch at its AI for Good Global Summit in May. It has since been named by Soundview as one of 2019’s top business books. Michael also recently published It’s Saturday Morning: Celebrating the Golden Era of Cartoons (becker&mayer).

A columnist with Forbes, Entrepreneur and Green Entrepreneur, Michael began his career as a reporter for the Columbia Missourian. He has been featured in Entertainment Weekly, the National Examiner, the United Nations’ ITU News, the Orange County Business Journal, and the Orange County Register. Michael serves as a professional speaker, delivering keynotes to business groups and guests on thought leader panels.

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Books By Michael Ashley

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The Art of Routine: Discover How Routineology Can Transform Your Life 01/06/2021

by Angel Iscovich, Joe Garner, Michael Ashley

( 47 )

$15.99

This is not a "How to."

There is no “one size fits all” when it comes to routine. Dr. Iscovich shares his original study of routine—learn through his observations how routine can improve longevity, performance, and adaptability. You will be better equipped to construct a routine that works best for you!

Conventional wisdom suggests that the best way to navigate our noisy new world is to accept change. Open up to novelty. Go with the flow. Live in the moment. Embrace the relentless pelting of content minute by minute. But routine experts Angel Iscovich, MD, Joe Garner, and Michael Ashley are here to say that’s a bad idea. Humans don’t just benefit from structure; they require it.

Years of observation and practice led to their breakthrough concept of routineology, the key to optimize your life and the cure for crisis. Routineology’s fundamental prescriptive is to look inside and live your life in a “time bubble” to find purpose, meaning, and joy. Offering insights from top performers and stories of triumph over adversity, this book demonstrates that routine isn’t just a good idea—it’s imperative for surviving and thriving today.

Live a life of deeper meaning and navigate toward a better world with The Art of Routine.

Other Formats:: Hardcover

includes tax, if applicable

From Expert to Executive: Mastering the SOPs of Leading 05/05/2020

by Edward E. Tyson, Michael Ashley

( 80 )

$11.99

“From Expert to Executive: Mastering the SOPs of Leading" illustrates the importance and power of demystifying, deconstructing, and rebuilding our notions of leadership in a bid to overcome the most pressing crisis facing modern organizations and their members: not enough leaders are actually leading.

Written by Ed Tyson, a former Marine-turned-executive-turned-coach, as a fictional case study within a novella, “From Expert to Executive: Mastering the SOPS of Leading” highlights a matrix of interconnected stories of personal and professional struggle, through which a solution is presented: the LeadershipSOPs. Behind the model’s elegantly compact SOPs acronym, lies a mnemonic double entendre, implying both a methodology identifying a consistent approach to leading (developing and deploying a personal playbook of standard operating procedures) and a framework highlighting which SOPs leaders must develop (those meant to structure, operate, and perfect powerful communities of effort).

Too frequently, new and veteran leaders are left to find and travel the road from subject matter expert to executive alone. And, even when we do support them, we often doom our efforts to failure by overloading development programs with training on interpersonal skills and leadership styles (an approach which wrongly assumes these leaders already know how to differentiate their work from the team’s).

A far cry from a dry textbook, “From Expert to Executive…” succeeds in depicting real-life leadership scenarios through the eyes of six fictional leaders and one applicant across more than a decade. It is a must-read, delivering tangible guidance to new leaders grappling with their responsibilities, veteran executives searching for scalability and sophistication, and mentors trying to simplify coaching conversations.

Other Formats:: Hardcover , Paperback

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This title and over 1 million more available with Kindle Unlimited.

Skip a Step: Imparting Wisdom for Young Entrepreneur Minds and Kidpreneurs 27/02/2019

by Lisa Caprelli, Michael Ashley, Blake Pinto, Debbie Powers

( 12 )

$11.99

Skip a Step: Imparting Wisdom for Young Entrepreneur Minds is for any innovative young mind, as early as 5th grade to teenagers, young and curious people who want to learn more! You can go, do and be anything you want! This book contains true stories on what makes a meaningful, happy and purpose filled life, not just a successful one.

This book is also on Audible!

Skip a Step is not another get rich quick guide from business moguls who amassed a fortune. Skip a Step is meant for a new generation, kidpreneur, or adult of any age, who do not just want to get rich, but wish instead to find meaning, happiness and purpose in life. Each chapter contains a story by an entrepreneur or leader making a difference in the world and divulging the wisdom they received from slaying the dragons in their own lives to achieve success. It is not just about wealth or success that we want you, the reader, to walk away learning, but rather the struggle, triumphs and challenges faced and felt that have impacted the lives of the people we interviewed in Skip a Step.

So many young people are programmed from an early age to go to school, get good grades, attend college, and then hope for a good-paying job. This used to be the safe approach to obtaining a successful life. But every once in awhile, a maverick as you will read in Skip a Step, comes along and bucks the trend. This person doesn't play it safe. Instead, they take risks. They put their heart and soul into building a company that has never existed before, offering a crucial product or service that no one else is providing. By doing something so disruptive and wholly original, they attain success on their terms.

As a culture we celebrate these gutsy individualists as entrepreneurs. Our goal is for each reader to learn that a successful life is a meaningful life and that each of us has something special to contribute if we face our challenges with courage, love and passion.

13 Entrepreneurs true stories inclue:

Joe Garner - 6 Times New York Times Best-selling author

Michael Gerber - author of E-myth series

Mitch Free - Entrepreneur and Digital Manufacturing Expert

Jessica Jackley - co-founder of Kiva.org nonprofit "My currency is adventure"

Dean Del Sesto - Branding expert, author, keynote speaker

Ted McGrath - Theater performer, life coach and storyteller

Jim Fitzpatrick - Owner of San Diego Magazine

Mark Shockley - Innovative Hollywood Producer

Ken Kerry - Direct Marketer; co-Owner of Script to Screen

Adreyenn Ashley - Social Media Influencer

Michaela Reddick -16 year old innovator

Michael Ashley - author

Lisa Caprelli - author; founder of Unicorn Jazz

This is a great gift for high school students or for college students or young innovative minds of all ages! Grab the JOURNAL that accompanies this book also and make your individual, explorative experience

Other Formats:: Audible Audiobook , Paperback

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This title and over 1 million more available with Kindle Unlimited.

The Six-Figure Writer 09/02/2016

by Michael Ashley, Sham Shivaie

( 19 )

$11.24

THE SIX-FIGURE WRITER is the result of the search to answer a simple, but important question: what is the best way to build a profitable writing business?

Based on an innovative new paradigm, this guide seeks to empower fellow writers. It provides concrete techniques, strategies, and steps not just to make a living, but thrive.

Michael Ashley is a traditionally trained writer holding an MFA degree. Sham Shivaie is an entrepreneur and blogger. Together, they bring distinct expertise as well as unique perspectives.

Their key message is to approach the profession like an entrepreneur while preserving creative passion to achieve maximum success.

Other Formats:: Paperback

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This title and over 1 million more available with Kindle Unlimited.

Decoding Talent: How AI and Big Data Can Solve Your Company's People Puzzle 15/03/2022

by Eric Sydell, Mike Hudy, Michael Ashley

( 9 )

$11.99

Amazon Bestseller in Human-Computer Interaction, Organizational Change, Human Resources & Personnel and more!

Harness the power of artificial intelligence in hiring

The typical hiring process is fraught with complexity, inefficiency, and bias and often shuts out the most talented candidates. Decoding Talent: How AI and Big Data Can Solve Your Company’s People Puzzle makes the case for using complex advanced technologies to move past these problems toward effortless optimal candidate decisions.

AI experts Eric Sydell, Mike Hudy, and Michael Ashley explain why the traditional resume-based process is out of date, why hiring is difficult, the cost of bad people decisions, how bias interferes in hiring practices, and how AI can address these problems.

Decoding Talent reveals that using AI in hiring doesn’t require your human resource professionals to unlearn and relearn their craft; rather, machine learning can complement their skills by consolidating and analyzing data to recommend actions. Imagine a world in which you didn’t have to wonder:

• Who is the best candidate for the job?

• What is the return on investment of our hiring process?

• Is our hiring process fair and equitable?

• Is our human talent deployed optimally across our organization?

• What can human resources do to better drive business outcomes for our company?

• Is our candidate experience adding value to our brand?

Incorporating scientifically based hiring can make this world a reality, benefiting both your company and the candidates for hire.

Other Formats:: Hardcover

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Never Alone: A Man's Companion Guide to Grief 22/11/2021

by Dr. Steven D. Bagley, Michael Ashley

( 3 )

$11.99

Men don’t do grief well. Fearing vulnerability, we shut down and shut others out. This is to be expected in a society that also doesn’t handle grief well. Instead of preparing us for this unavoidable moment, our culture promotes an unrealistic—and unhelpful—view that we will all live forever.

Driven by his own struggle after the death of his beloved wife, Linda, Dr. Steven Bagley shares his journey through grief. In it, the reader is bound to see elements of their own experience. Intended to help congregations, support groups, and families, Never Alone is a Christian companion guide to loss.

We can’t avoid pain, but we can improve how we face it.

As the leaders of our households and examples to our sons, men must get better at how we manage grief. Importantly, we don’t behave the same way as women do in the face of tragedy. Acknowledging this truth, the following story of faith shines a needed light on how today’s Christian men can better cope with loss through love and ultimately, acceptance.

Other Formats:: Paperback

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This title and over 1 million more available with Kindle Unlimited.

Power Up: Essential Tools for Committed Cannabusiness Leaders 14/09/2021

by Steve Scheier, Michael Ashley

( 1 )

$9.67

Cannabusiness Leaders, Want Power? Want to Keep Power? Read On. After all,
there are two kinds of people: those that feel powerful and those who struggle with power. No matter which one you are, reading this book will help you by providing leadership tools to cement your power, especially as you navigate the complex and perpetually shifting cannabusiness landscape.

Yet, power is a tricky subject. As Harvard Business School professor Rosabeth Moss Kanter once said, “Power is America’s last dirty word. It is easier to talk about money—and much easier to talk about sex—than it is to talk about power. People who have it deny it; people who want it do not want to appear to hunger for it; and people who engage in its machinations do so secretly.”

To Kanter’s point, power is often seen as unseemly and uncouth. Except, of course, by those who have it. But the truth is, power is not an option. It must find a vessel: either you or someone else. To make sure you’re the person who seizes—and keeps your power, we offer Power Up.

Here is just a sampling of the book’s principles:

There Are No Small Breaches of Trust
Power Changes—Forever and Always
Power Doesn’t Come from a Title
Don’t Just Make Decisions, Spread Decision-Making
Don’t Just Give Feedback, Take It

Presenting both cautionary and inspirational stories, Power Up offers insights
to today’s cannabis and hemp operators so they can better understand power, improve their leadership, and achieve their goals.

Even so, the path to power is a lifelong endeavor you will create as you go. While there’s no “freeway" to power, you can build the road every day, beginning with the essential knowledge contained in this book. Whether you already feel powerful or find power awkward and disquieting, the material will serve as your ally. If you follow its lessons, you will emerge stronger, armed to constructively use power to advance your cannabusiness.

Ultimately, power is indispensable to leadership, especially in your industry. To be successful, you must up your leadership game—beginning with owning your power. Here’s your playbook for not just surviving—but thriving—in an ever more competitive, crowded, and exciting marketplace. Power Up!

Other Formats:: Paperback

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Renegotiate Your Existence: Unlock Your Impossible Life 27/04/2021

by Chris King, Michael Ashley

( 10 )

$10.29

You have an idea. You get excited. And a moment later you're silently telling yourself how it's impossible, listing all the ways in which you can never have what you want. The reasons are logical, valid, and "true." The more you think about it, the more impossible it seems. You feel defeated before you even attempt something.

But what if you're wrong? What if it could be proven to you with science-backed information that your reality is malleable? What would be the difference in your experience in this world if you made the impossible possible? Are you ready to find out?

"Renegotiate Your Existence" challenges what you believe and provides you with new skills and the science behind them so you can achieve the very things you have been telling yourself are impossible—and things you haven't yet imagined——in a fraction of the time you thought it would take.

This work isn't the result of personal development. It's due to personal destruction. It's a journey that will lead you to discoveries that will create the sustainable changes you want. It simplifies the creation, validation, and recreation of your current reality so you can hack and reinvent it. It's not complicated. It's just not easy.

By learning the science-backed skills contained in this book and reading the heart-centered stories about how they were employed, you will renegotiate your existence and unlock your impossible life.

Other Formats:: Paperback

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Behaving Bravely: How to Mindshift Life's Challenges 01/07/2019

by Anita K, Michael Ashley

( 18 )

$11.38

Behaving Bravely: How to Mindshift Life's Challenges is a must-read for anyone looking to make a lasting change in their life. It is deeply moving and thought-provoking, while also being extremely helpful. Anita takes you into her world of self discovery, hardship, and struggle. By sharing her personal story she asks you to consider how might you learn from her journey to ease your own.

Both her personal and professional anecdotes are inspiring and helped me to connect even better to the material. In particular, her candid and vulnerable approach to dealing with difficult subjects offers guidance to anyone coping with trauma. Likewise, the BRAVE principles, along with helpful step-by-step tools, affirmations, and exercises offer practical, yet accessible mechanisms for positive transformational growth.

Best of all, the book straddles the personal with the philosophical, offering essential insights as to how to transcend our limitations; most of all fear. Readers will come away stronger and more actualized as individuals from reading this powerful book. I therefore highly recommend it to everyone —no matter where you are in your life's journey.

Other Formats:: Paperback

includes tax, if applicable

This title and over 1 million more available with Kindle Unlimited.

Own the A.I. Revolution: Unlock Your Artificial Intelligence Strategy to Disrupt Your Competition 24/05/2019

by Neil Sahota, Michael Ashley

( 39 )

$29.17

Disrupt your industry, boost profitability, and grow your business with a powerful A.I. strategy.
Artificial Intelligence (A.I.) is on the verge of disrupting every domain of human existence. What does that mean for your business? Everything. Building on the power of A.I. is the factor that will determine success or failure in the very near future—and this in-depth guide from the man who designed the A.I. system that famously won Jeopardy provides everything you need to be a leader in this revolution.
Own the A.I. Revolution provides a future-forward look at A.I.—how it will look in the coming years, the countless business opportunities it will offer, the risks that come with it—and delivers the knowledge you need to navigate it all in real and practical ways. You’ll learn how to:
•Find the right off-the-shelf A.I. solutions for your needs•Perform a cost/benefit analysis of implementing A.I. into your business strategy•Train and test A.I. before fully committing•Assemble superior teams to steer your A.I. future•Ensure you remain current and ahead of the curve
You’ll also find interviews with today’s top experts and A.I. thought leaders on the exciting ways organizations are already transforming themselves through this revolutionary technology.
A.I. sounds scary to some, but the best business leaders see it as an opportunity—as a way not only to drive profits and outpace the competition, but to build value for customers and make the world a better place. It’s time to face our brave new A.I.-driven world—and make sure you Own the A.I. Revolution!

Other Formats:: Audible Audiobook , Hardcover , Audio CD

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Take Back Your Day: How to Hack Time Management Like a Boss 15/02/2019

by Andrew Fine, Michael Ashley

( 3 )

$9.79

Feeling overworked? Pressed for time? Concerned you will never get caught up? Are you tired? Or worse, tired of being tired? Then, this book is for you. Offering a synthesis of the greatest modern advice on time management, it will teach you how to master productivity and reclaim your day.

Just like a tightrope walker has to balance all the time, so do we! The principles, ideas, and techniques offered in this book will help increase your quality of time at work and your quantity of time at home, allowing you to enjoy more free time with your loved ones. Optimal leadership strategies, goal setting exercises, motivation hacks (for yourself and subordinates), delegation tips, and task prioritization are just some of the provided topics that will help you reach a new peak in your personal life and career.

Other Formats:: Paperback

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This Works Marketing: The Proven System Generating Billions in Sales for Brands and Every Size Business 11/07/2018

by Ken Kerry, Michael Ashley

( 5 )

$20.88

Ken Kerry is the Co-Founder and Executive Director of Script to Screen, a direct-response marketing agency with 30 years’ experience transforming companies, such as Bare Minerals, Keurig, Oreck, and Bose into bestselling brands. He developed "This Works Marketing" based on consistent feedback from clients who have experienced massive results. As they’ve told him, “This really works!”

The following indispensable guide, filled with actionable steps and exercises, provides time-tested methods to establish international, billion-dollar brands. No matter your business size or industry, Ken’s marketing secrets are proven to boost your sales and enhance your revenue. Why this works? The process of selling a product or acquiring new customers all comes back to this book’s fundamental truths.

Each chapter offers Ken’s proven tactics you can use today to maximize your sales and customer retention. His strategies have yielded incredible results for some of the biggest names in business—now it’s time to discover how "This Works Marketing" can make your marketing work for you.

Other Formats:: Audible Audiobook

includes tax, if applicable

This title and over 1 million more available with Kindle Unlimited.

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