Myra Goodman

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About Myra Goodman
MYRA GOODMAN is a well-known pioneer in the world of organic food and farming and the author of three cookbooks. In 1984, she and her husband, Drew, founded Earthbound Farm, which became the largest grower of organic produce in the world. The Goodmans have been credited with helping to bring organic food to the mainstream, and they were the first company to successfully market packaged salads for retail sales. Myra's father, Mendek Rubin, was a brilliant inventor who devised the initial equipment used to wash and package their greens.
Myra is the daughter of two Holocaust survivors. Her father Mendek was able to overcome his tremendous trauma to become the happiest and most peaceful person she has ever known. After his death in 2012, she discovered an unfinished manuscript about his healing journey. Picking up where he left off, Myra spent many years researching and writing the missing parts of his story. The result of this remarkable posthumous father-daughter collaboration is the inspiring spiritual memoir, Quest for Eternal Sunshine—A Holocaust Survivor's Journey from Darkness to Light.
Myra has appeared on national television shows, including Oprah, Regis & Kelly, and Good Morning America Health, and has been featured in hundreds of publications, including People magazine, the Costco Connection, More, Forbes, The New York Times, and AARP. Myra and Drew have two grown children and continue to live on their original farm in Carmel Valley with their three yellow labs, Oscar, Henry, and Leo.
Myra has created a rich website, filled with inspiration and resources for healing: www.QuestForEternalSunshine.com
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Books By Myra Goodman
Not only has Myra Goodman been growing organic food for over twenty years on Earthbound Farm (founded with her husband, Drew), she has been cooking with it, too. In Food to Live By she combines her twin food passions, serving up hundreds of recipes, ideas, shopping and cooking tips, health notes, and more. Illustrating the book are full-color photographs throughout that bring readers right into the breathtaking California sunshine.
This is perfect cooking for friends and family, packed with irresistible dishes for weeknight dinners and casual entertaining, festive breakfasts and fall picnics. Recipes are all about the ingredients and their intrinsic qualities, not fancy techniques or time-consuming steps. Food to Live By also includes a wealth of information about organic farming and how to make the wisest food choices; there are full-color field guides—to gourmet greens, apples, heirloom tomatoes, winter squash—and farm fresh ingredient guides to sorrel, corn, melons, avocados, organic poultry, asparagus, artichokes, ginger, and more, featuring what to look for, plus care and handling. The book is a boon to food lovers.
“I love the recipes—they are delicious. Myra’s ‘Four Food Choices I Live By’ should become a mantra for us all.” —John Ash, chef and James Beard Award–winning author of Cooking Wild
“Invaluable information on the a to z’s of organics.” —Nina Simonds, author of Spices of Life
“Packed with color photos of Earthbound Farm . . . this book teases the reader into trying easy-to-prepare, healthy recipes packed with originality.” —FoodReference.com
Born into a Hassidic Jewish family in Poland in 1924, Mendek grew up surrounded by extreme anti-Semitism. Armed with an ingenious mind, he survived three horrific years in Nazi slave-labor concentration camps while virtually his entire family was murdered in Auschwitz. After arriving in America in 1946—despite having no money or professional skills—his inventions helped revolutionize both the jewelry and packaged-salad industries. Remarkably, Mendek also applied his ingenuity to his own psyche, developing innovative ways to heal his heart and end his emotional suffering.
After Mendek died in 2012, his daughter, Myra Goodman, found an unfinished manuscript in which he’d revealed the intimate details of his healing journey. Quest for Eternal Sunshine—the extraordinary result of a posthumous father-daughter collaboration—tells Mendek’s whole story and is filled with eye-opening revelations, effective self-healing techniques, and profound wisdom that have the power to transform the way we live our lives.
An inspirational biography of a Holocaust survivor overcoming depression and PTSD. An essential new addition to Jewish Holocaust history.
Für ihre Kreationen verwenden sie nur die frischesten Bio-Zutaten und überraschen mit faszinierenden Geschmackskombinationen. Neben Informationen über den biologischen Landbau und Zutaten wie Nüsse und Samen, Soja und Kokosnüsse berichten die Autorinnen auch über ihre Gründe dafür, sich vegan zu ernähren.
Myras und Mareas unwiderstehlich leckere Rezeptsammlung enthält Gerichte für Frühstück, Mittag- und Abendessen sowie Desserts – mit Delikatessen wie Quinoa-Bananen-Kuchen aus der Pfanne, gegrillte Feigensandwiches mit geröstetem Pistazienpesto, Balsamico-karamellisierte Zwiebeln, Mareas »Exzentrischer Caesar Salad mit Cashewkernen und Curry-Dressing« und super schokoladige Chocolate Brownies.
Die Rezepte verwenden spielerische Gewürzkombinationen und sind von kulinarischen Traditionen aus der ganzen Welt inspiriert. Myras und Mareas erklärtes Ziel ist es, alle leidenschaftlichen Genießer an ihrer Freude und Begeisterung teilhaben und jeden einzelnen Bissen zu einem Fest werden zu lassen.
Rezensionen:
"Dieses Kochbuch ist nicht nur etwas für Veganer. Es lädt alle mit offenen Armen dazu ein, sich dem überragenden Geschmack der veganen Küche zu öffnen und leicht zuzubereitende pflanzliche Gerichte wie von selbst zu einem Teil der wöchentlichen Mahlzeiten werden zu lassen. Mit diesem Kochbuch wird ein "Veggie-Tag" plötzlich zu einer verlockenden kulinarischen Versuchung. Wer weiß, vielleicht wollen Sie sich am Ende womöglich immer vegan ernähren." - Epicurious
"Zwischen den Rezepten gibt es hilfreiche Informationen darüber, warum es so wichtig ist, biologisch erzeugte Produkte zu verwenden, und welche gesundheitlichen Vorteile Nüsse und Bohnen im Gepäck haben. Das Buch präsentiert eine gelungene Mischung aus einfachen Rezepten und aufwändigeren Gerichten für längere Kochabenteuer am Wochenende." - The Oregonian
The Earthbound Cook turns dilemma into joy—in full-color. It pairs 250 sumptuous recipes with all the information cooks need to make greener, smarter choices. Here is Pork Chile Verde, Beef Tenderloin with Brandy Mushroom Sauce, Chicken Puttanesca—plus how to make the most eco-friendly meat choices and how to decode the labels on poultry and eggs. Vegetarian entrees such as Roasted Cauliflower Tart and Rigatoni with Eggplant and Buffalo Mozzarella for that one day a week we should abstain from meat. Salads (Escarole with Walnuts, Dates, and Bacon, Farro Salad with Edamame and Arugula) and sides (Carrot Risotto) and all the facts about the benefits of eating organically. And fish of course—Coconut-Crusted Salmon, and why to choose wild whenever possible.
No sacrifices here—doing the right thing has never looked, sounded, or tasted better. Or been easier.