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About Phil Singleton
Phil Singleton has been providing search engine optimization, web design and web development services for over ten years. He is an active blogger and a contributing author on websites such as Duct Tape Marketing, Freshbooks.com, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com & WebDesignerDepot.com, as well as many local Kansas City and Midwest regional print publications and websites. Phil is a Duct Tape Marketing Certified Consultant. He provides custom WordPress and Magento web development services at http://KCWebDesigner.com and SEO and Internet marketing services at http://KCSEOPro.com.
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Books By Phil Singleton
(NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com)
SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years.
To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly?
Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your website needs to be at the top of Internet search results.
Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings.
No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.
John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease.
SEO for Growth is Your One-Stop Digital Marketing Guide
The first part of the book provides an overview of search engines, ranking algorithms, and website design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion).
From this book, you’ll learn how to:
• create and re-purpose content and plan an editorial calendar
• use different social media channels to generate engagement with your content
• build and manage your online reputation, plus handle negative reviews
• do quality link building without resorting to the shady practices Google now penalizes
• conduct keyword research to optimize your website and all of your content
• use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck
• build a revenue generating website that will help power your company’s growth for years to come
Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.
The trouble is it takes just one dissatisfied customer with access to the Internet to change everything. Add in the fact that most satisfied customers don’t take the time to review at all, and that one complaint becomes damaging to your business. Few things go viral as quickly as a complaint on the web.
Online reputation management is more complicated than just having good manners in how you deal with your customers, and eating the occasional crow sandwich when your best intentions fall short. Every business needs to set up and implement processes for listening to what’s being said – and knowing how to respond in ways that bring you out on top rather than dragging you down in public. But you also need to take steps now, before your reputation ever comes under fire, to build a hedge of protection around your online reputation. In this easy guide, you’ll learn exactly how to get started protecting your online reputation today.
Wouldn’t it be great if you could drive a steady stream of highly-targeted visitors to your website at will? Not just any targeted visitors; we’re talking about the kind of prospects who are in the right place (near you) at the right time (ready to buy). And what if the cost to get your offer in front of each of these prospective buyers for pennies on the dollar compared with the sales revenue they’ll bring in?
Piece of cake, if you know how to use Google AdWords the right way. Of course, if you do it the wrong way, you’ll lose your shirt.
Not to worry. You’re about to discover exactly how to help people find your business online at the exact moment they’re looking for the products and services you sell – the right way. This is the definitive guide for local businesses that want to use Pay Per Click ads on Google to ramp up sales.
Learn What It Takes To Use Google AdWords Pay Per Click For Your Business
In the book “Google AdWords: Proven Strategies & Tips for Better Pay Per Click Advertising,” you will find the essential elements of a successful AdWords strategy. Every aspect of a Google AdWords strategy comes together to put your business right in front of the new customers who are most eager to find and buy the products and services you offer – right when they need you.
As you read the book and follow the steps outlined in each chapter, you will see your new Google AdWords strategy begin to take shape. Every section builds upon the previous one and results in a complete Pay Per Click advertising plan that any business can successfully implement. It’s the perfect way to bring a steady stream of new business to your business – at will.
In the book, you’ll discover:
•What Google AdWords is
•How to set your AdWords budget
•How to write highly-effective ads that compel your ideal customers to click and buy
•What you need to do for keyword research – and how to do it
•What it takes to build an effective landing page that converts
•How to get the best Google Quality Score you can
•How you can use remarketing to get more from every single ad you place
•Advanced tips from the experts
Generating all the business you can handle is easy when you put the power of Google AdWords to work for you. Download Google AdWords: Proven Strategies & Tips for Better Pay Per Click Advertising today, and get that phone ringing tomorrow.
Wouldn’t it be great if you could generate new business leads every single day? Chances are that you have been working on your online marketing campaigns for quite some time. But maybe you’re still not getting the results you really want. What if you could count on generating new LOCAL traffic to your website every day? That wish can easily become reality with Local SEO.
Being an entrepreneur, your daily life is probably pretty hectic. Running a business can easily feel overwhelming, especially if you have employees counting on you for their income. Keeping your existing marketing plan on track might feel like a full time job; how can you possibly add more tasks to your online marketing checklist?
Local SEO can give you the extra daily traffic your company needs while barely adding anything to your regular marketing schedule. It will work for you because once you get some key elements set up and tweak a couple of your everyday online marketing efforts, your Local SEO strategy will be up and running.
Learn What it Takes to Put Local SEO to Work For Your Company
In the book “Local SEO: Proven Strategies & Tips for Better Local Google Ranking,” you will find the essential elements of a successful Local SEO strategy. Plus, you will discover ways to put social media marketing to work in support of your Local SEO efforts. Every aspect of a Local SEO strategy comes together in an effort to feed your business’s vital information to Google, which then sends consumers to you. Local SEO is an easy and reliable inbound marketing method for businesses of all sizes, in any location.
As you read the book and follow the steps outlined in each chapter, you will see your new Local SEO strategy begin to take shape. Every section builds upon the previous one and results in a complete Local SEO optimization plan that any business can successfully implement. It’s the perfect way to bring scores of new local clients to your company.
In the book, you’ll discover:
•What Local SEO is
•Why implementing it is so important to your company’s endurance
•What makes Local SEO more important that global SEO
•What role Google plays in your Local SEO strategy’s success
•How social media platforms can support your Local SEO strategy
•What you can do with your website content to make it more Local SEO-friendly
Claiming a bigger share of your local market becomes so much easier with the power of Local SEO at your fingertips. Download Local SEO: Proven Strategies & Tips for Better Local Google Ranking
The Internet is the first place people look for information, products, and services – and the last place they check before making a final purchase decision.
With billions of Google searches made every day, your website’s design and structure, and the content you publish on your site will determine if and where your site pops up in search engine results.
As a company executive or small business owner, how do you go about finding the right partner for web design and web development? This book will explain to you in simple terms how to evaluate a web designer and ‘look under the hood’ so that your company can avoid becoming the next casualty of the notoriously flaky web design industry.
After all, your website is an investment, and you need this new website to generate a return on that investment.
You will also learn about inbound marketing and the difference between a digital brochure style website versus a revenue-generating website that is the hub of all your company’s marketing activities.
Additionally, you will get answers to the following important questions:
1. What are the red flags and common pitfalls in hiring a web designer?
2. What questions should you ask a before hiring a web design agency?
3. What should you include and exclude in a web design and web development contract?
4. What is search engine optimization and why is SEO-friendly coding important for Google rankings?
5. What is a content management system (CMS) and why do you need one for your website?
6. What are the pros and cons of web builder services like Godaddy, Wix, Weebly & Squarespace vs custom websites built in WordPress, Drupal, Joomla or Magento?
7. How much should you pay for a new website?
No way can you out-spend your big-name competitors to market on a national or global scale. But in your local area, it’s another story – one with a VERY happy ending for your business.
With the right strategies and tactics, it’s easy to attract and engage more ideal customers right in your backyard – and as a locally owned business, these are the only leads you really care about, anyway. People prefer doing business with folks they know, like, and trust – and they love being able to support local businesses in their own communities. “If you build it, they will come” only works in the movies. You need a simple, surefire way to market your small business… and one that won’t break the bank or distract you from your primary role in your business.
If you’d like to double or triple your local customer base this year, you should keep reading. Here’s what you’re about to discover:
•Even though you can’t out-spend them, you CAN out-think them. Here’s how to craft a local marketing strategy that sends more of your ideal customers right to your doorstep.
•What you can start doing right now to help make more potential customers in your community eager to do business with you.
•How to make sure your company’s website works to skyrocket your revenue and chop your sales cycle in half.
•Which numbers really matter when you’re measuring the effectiveness of your marketing program.
•A “new” old marketing tactic that you’ve never heard of – and how it can put your business right in front of your entire community.
•How to make sure your online listings are helping you – and not hurting you.
•What it takes to get found online, even in the most competitive markets.
•A headache-free way to use social media marketing to bring in even more business.
•Exactly what you need to do right now to build a referral program that sends a steady stream of ideal customers your way.
If your business is struggling to get the phone ringing and door swinging, the ideas in this book can help you experience a complete turnaround. Read, learn, and take action. You’re about to get proven marketing solutions for small businesses from a group of Duct Tape Marketers known for helping their local business clients experience exponential growth.
The Small Business Owner’s Guide to Local Lead Generation is a little book with a big promise: If you put what you’re about to learn into action, your local business will grow.