Playtex is a global intimate apparel brand with a range of bras that offer solutions for hard to fit figures. The introduction of the Cross Your Heart bra in 1965 made Playtex one of the most recognised brand names in the world. Fashionable and fabulous, Playtex bras deliver unparalleled support and impeccable fit. Playtex celebrates women’s individuality by providing choices where no compromises are needed.