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The cable inserts okay with a click and works fine between my TV and a sound booster. The only issue I have with it is that it's a little longer than I expected but it wasn't a problem to route it without it showing.
I can't see why anyone would want to pay more for an optical cable. This one does what it's supposed to do perfectly and at a good price. Possibly it may be worth paying more if you need one that requires to be unplugged and reconnected frequently but then connectors on this one would probably stand up to many re-insertions anyway.
Bought to connect my Bravia to my AV amp so that audio from YouTube videos cast to the screen will play through the surround sound. I wanted a thin cable so it would fit in my trunking - the wife hates to see wires dangling around the place and now there's not a single one to be seen - and this one is just the job.
Had previously purchased thicker cables and they were very tricky to fit down the back of my CD player (which was butted up against the wall behind it!) - as these are thin (read: flexible) so easier to stuff down the back of your messy setups! Great stuff.