Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.

• Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business
• Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid
• Shows how to create content and get it published online in long or short form
• Offers plenty of tips, case studies, and worksheets to ensure success

Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.

The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You’ll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more.

• Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging
• Helps new bloggers become active and productive members of the blogging community
• Provides vital information for both hobby bloggers and those who want to build a career around blogging

Blogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog.

Develop your business or career with the pre-eminent professional network

Most people who are new to LinkedIn don't intuitively recognize the potential of the site when it comes to promoting a business, finding a job/project (or being found for one), or raising money for a business venture. The Complete Idiot's Guide to LinkedIn goes beyond the usual "how to set up and account" and "create a profile" to help readers become LinkedIn superusers and get the most out of the website based on their individual goals. The book provides new users with clear and detailed guidance on:

·Filling out the various parts of the LinkedIn profile, customizing it to meet specific professional goals.
·The right and wrongs ways of doing things on LinkedIn-especially helpful to those used to Facebook.
·Finding the right people, making the right introductions, and growing and managing networks.
·Finding and communicating with LinkedIn Groups to help achieve individual business goals.
·Specific suggestions for using LinkedIn to find a job, market a business, raise capital, and increase sales.

Take advantage of the #1 blog publishing application.

With more than 22 million users worldwide, WordPress is the #1 blog publishing application in the world. This guide provides users of both its hosted blogging service (WorldPress.com) and its self-hosted application (WordPress.org) with everything they need to know to create, customize, manage, and share their WordPress blogs with the world.

BIG PRESENCE isn't just for BIG COMPANIES anymore!
A social media marketing handbook for small business owners on the go

Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it.

30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:

• Blogging and microblogging
• Social networking and bookmarking
• Audio and video
• E-books and webinars
• Direct and indirect marketing
• Brand and relationship building
• Word-of-mouth marketing
• Expanding your reach and establishing your position
• Integrating with traditional marketing
• Evaluating results

By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.

More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to:

• Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics
• Choose a domain name, learn to use the dashboard, pick a template, and configure settings
• Dress up your blog with themes and find out where to get plenty of free ones
• Learn blogging etiquette and some secrets for long-term success
• Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress
• Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging
• Take advantage of social networking sites and learn simple search engine optimization techniques
• Maintain your blog with tools like Blog This! and Quick Edit
• Moderate comments effectively, track your stats, and more

Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.