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The Tipping Point: How Little Things Can Make a Big Difference Audio CD – Unabridged, 24 February 2005

4.4 out of 5 stars 2,532 ratings

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Frequently bought together

  • The Tipping Point: How Little Things Can Make a Big Difference
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  • Blink: The Power of Thinking Without Thinking
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  • Outliers: The Story of Success
Total Price: $303.73
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Product details

  • Audio CD : 1 pages
  • ISBN-10 : 1586217453
  • ISBN-13 : 978-1586217457
  • Dimensions : 13.34 x 1.91 x 19.69 cm
  • Publisher : Hachette Audio; Abridged edition (24 February 2005)
  • Language: : English
  • Customer Reviews:
    4.4 out of 5 stars 2,532 ratings

Product description

Review

The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life, writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviours spread just like viruses do." Although anyone familiar with the theory of mimetics will recognise this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanise the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston", he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you. (Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical method)

Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. (George STEPHANOPOULOS)

Book Description

* Abridged - read by Malcolm Gladwell.

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Keith Farrell
4.0 out of 5 stars Quite thought-provoking. The book offers several real-world examples of ...
Reviewed in the United Kingdom on 27 July 2017
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Louai R
3.0 out of 5 stars Not as good as Outliers; several contradictions and too repetitive
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5.0 out of 5 stars Great read and applicable in the workplace!
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3.0 out of 5 stars Not for me
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