Easy to purchase and get delivered from Amazon.
Easy to charge, synch and setup.
Just so easy right out of the box.
And right from the start the Umidigi A7 Pro is dressed to impress.
Most impressive of all is the fabulous pre-fitted screen protector and solid, rubber case.
Those two delightful additions in themselves make the whole experience of receiving and starting to use this smartphone just so much easier.
Previously with other makes and models of phones from other makers I've had to go through the often painful nightmare of ordering screen protectors and cases often from other suppliers and then having to wait for them to arrive or having to hunt around town to try and find the correct fitting screen protector or case.
That's not easy.
The A7 Pro, however, is just easy.
Once you've been through that process a few times it's actually something you dread when buying a new mobile phone.
But UMIDIGI takes away all that hassle by pre-fitting the screen protector. All you have to do is easily peel off the protective cover. The solid, profective case is already fitted - so you just charge the phone - synch it with Google and away you go.
I've never found the process of setting up a new mobile phone just so easy.
For that alone, the Umidigi A7 Pro gets a big, love-at-first-sight-tick-in-the-box.
But with this excellent phone the fun has only just begun.
if you pop off the case you'll find a wonderful shimmering light blue rear case that is a delight to behold.
Then there's the 16 megapixel quad camera and the finger touch sensor on the rear top centre of the phone. In a few minutes you can train the sensor to activate with your finger and it instantly unlocks the phone no problem.
I took the various camera functions of the phone for a good test and was generally very impressed with the quality of the results.
Images are very sharp and crystal clear whether they're taken from a distance on the wide angle camera mode or up close to get micro details.
The movie playback on the A7 Pro is just stunning - highlighting all the finest details. The spectacular widescreen just makes watching any movie a delight.
The other great aspect of the A7 Pro is that it doesn't come with any bloatware. You get to decide what apps you install on the phone and under what circumstances. That keeps the phone lightweight and guarantees a solid, long term performance.
And with 128GB of built-in memory there's a lot of space to cope with all your images and a spectacular array of apps.
The A7 Pro is also very solidly built with a wonderful, beveled aluminium edge that's protected by the built-in screen protector and case.
There's so much excellent technology packed into the A7 Pro that any user of any of a rival big brand phone who switches to the A7 Pro will be more than satisfied with the bang-for-buck result you get with this delightful smartphone.
Umidigi is gaining a reputation as a market leader for producing solidly built, high-performance mobile phones at very reasonable prices.
The A7 Pro is one of the latest incarnations of the Umidigi fleet of mobile phones that are certainly making an excellent impression in the high value, but low cost, end of the market.
Just because the price is not the same as some of the other big well-known brands does not mean that the Umidigi A7 Pro delivers any less satisfaction, or any less performance, to the end user.
In fact the reverse is true. I would imagine that many of the big brand mobile users who try a Umidigi - like the A7 Pro will be so pleased with the performance and results - and what they get for what they spend - that they may never go back to the big brands.
At the very least - the Umidigi A7 Pro has earnt it's rightful place for serious consideration among high performance, reasonable cost smartphones.
So if you're looking for a new mobile phone that gives solid performance and meets all your needs at an excellent price you can't go too far wrong by selecting the Umidigi A7 Pro.