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Ultimate Guide to Email Marketing for Business by [Susan Gunelius]

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Ultimate Guide to Email Marketing for Business Kindle Edition

4.1 out of 5 stars 16 ratings

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From the Back Cover

Send Better Email. Build a Better Business.

With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes--not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers.

By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to:

  • Use free content to encourage people to subscribe to your email list
  • Develop conversion funnels that drive people to buy from you or sign up for your webinars
  • Save time and keep subscribers engaged with your brand with email automation
  • Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time
  • Test your messages and analyze your performance using key metrics to improve your results
  • Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience
  • Understand the laws and deliverability rules you must follow and tools to help you along the way

--This text refers to the paperback edition.

About the Author

Susan Gunelius is President & CEO of KeySplash Creative, Inc. She provides branding and social media strategy consulting as well as copywriting, content marketing, and email marketing services to small and large clients around the world, including household brands like Citibank, Cox Communications, Intuit, Sylvan Learning, AT&T, HSBC, and more.

Susan has written about marketing, branding, social media, email marketing, and more for Entrepreneur.com, Forbes.com, Intuit.com, and About.com (a New York Times company). Her marketing-related articles have appeared on websites such as MSNBC.com, Bloomberg. com BusinessWeek.com, FoxBusiness.com, WashingtonPost.com, TheStreet.com, SmartMoney.com, TodayShow.com, and many more. She resides in Clermont, FL.

--This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B07BSDX4W5
  • Publisher ‏ : ‎ Entrepreneur Press (15 May 2018)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 20519 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Print length ‏ : ‎ 230 pages
  • Customer Reviews:
    4.1 out of 5 stars 16 ratings

About the author

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Susan Gunelius is President and CEO of KeySplash Creative, Inc., a marketing communications provider offering content marketing, branding, copywriting, social media marketing services. Her clients include Citibank, Cox Communications, About.com, and a variety of large and small organizations around the world.

With over 20 years of marketing, branding, and copywriting experience, Susan is a seasoned corporate professional having spent much or her career developing and executing marketing programs for global and national organizations, including divisions of AT&T and HSBC.

Susan is the author of 10 books about marketing, branding, social media, and technology, and several of Susan's books (which have been translated into multiple languages) are used in university classrooms. As a professional speaker, Susan lectures professionals and students across the globe about marketing, social media, branding and more. She has also been interviewed by a wide variety of television, radio, print, and online media organizations about marketing-related topics.

Susan is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, and many more. She also owns an award-winning blog for business women, WomenOnBusiness.com.

SUSAN GUNELIUS' WEBSITES, BLOGS AND PROFILES:

www.KeySplashCreative.com

www.WomenOnBusiness.com

Twitter: www.twitter.com/susangunelius

Facebook: www.facebook.com/keysplashcreative or www.facebook.com/womenonbusiness

Connect with me on LinkedIn: www.linkedin.com/in/susangunelius

Customer reviews

4.1 out of 5 stars
4.1 out of 5
16 global ratings

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A Mat
5.0 out of 5 stars Really well written
Reviewed in Canada on 19 January 2019
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Dr. Celine Lazarus
3.0 out of 5 stars Great, but for absolute beginners with no marketing knowledge
Reviewed in the United States on 11 June 2018
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Hyacinth Thompson
5.0 out of 5 stars Great book
Reviewed in the United States on 28 March 2021
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Product User
5.0 out of 5 stars An awesome and very thorough book
Reviewed in the United States on 1 July 2018
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Glo R.
4.0 out of 5 stars Very Good
Reviewed in the United States on 7 July 2019
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