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Working Backwards: Insights, Stories, and Secrets from Inside Amazon Paperback – 23 February 2021

4.6 out of 5 stars 919 ratings

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Frequently bought together

  • Working Backwards: Insights, Stories, and Secrets from Inside Amazon
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  • Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson
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Review

Jeff Bezos once told me that unlike Google or Apple, 'Amazon doesn't have one big advantage, so we have to braid a rope out of many small advantages.' Amazon has demonstrated again and again that success doesn't result from one big stroke of genius but from a set of clear business practices consistently and boldly applied. Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business. -- Tim O'Reilly, owner of O'Reilly Media

For those looking to change the world in ways (very) large and small via innovation and business, my strong recommendation is to dive deeply into Working Backwards. Bill and Colin have delivered a rarity of immense value, which is a powerful, high judgment dissection of the inputs to Amazon itself. I anticipate Working Backwards to quickly become required reading in board rooms and classrooms around the world -- Jason Kilar, CEO of WarnerMedia

Colin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon's success. In particular, their insights into how any successful leader can focus on narrative and metrics to take a short-cut to the truth are essential for any leader in any industry. You'll want to have your highlighter ready and keep this book close at hand for quick reference. -- Kim Scott, author of Radical Candor

Colin and Bill give us an insider’s view of Amazon during what was an extraordinary period of growth for the organization. Having partnered with Amazon Web Services (AWS) during my time at Red Hat and now at IBM, I can attest to their unrelenting commitment to customers. Leaders who want to foster customer obsession and drive operational excellence within their organizations should read this book. -- Jim Whitehurst, President, IBM

Working Backwards serves as a blueprint enabling leaders to implement guiding principles, operating rhythms and durable mechanisms that allow teams to scale effectively, even as your business expands at an accelerated clip. A must read for every entrepreneur or business leader focused on driving growth. -- Mariana Garavaglia, Chief People & Business Operations Officer, Peloton

Colin and Bill have captured the essence of what it means at Amazon to start with the customer and work backwards. They both held important leadership roles at critical moments in the company’s history that they’ve translated into interesting stories and lessons for readers -- Jeff Wilke, CEO, Worldwide Consumer, Amazon

Colin and Bill very precisely captured the unique corporate culture of Amazon and described many of the essential parts of Amazon’s approach to innovation. They offer a unique, insiders’ view of the company with many valuable lessons for large companies that want to reinvent their business models as well as for startups that want to scale rapidly. This is the definitive innovation playbook. -- Serguei Netessine, Vice Dean and Dhirubhai Ambani Professor of Innovation and Entrepreneurship at The Wharton School

Review

Jeff Bezos once told me that unlike Google or Apple, 'Amazon doesn't have one big advantage, so we have to braid a rope out of many small advantages.' Amazon has demonstrated again and again that success doesn't result from one big stroke of genius but from a set of clear business practices consistently and boldly applied. Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business. -- Tim O'Reilly, owner of O'Reilly Media

For those looking to change the world in ways (very) large and small via innovation and business, my strong recommendation is to dive deeply into Working Backwards. Bill and Colin have delivered a rarity of immense value, which is a powerful, high judgment dissection of the inputs to Amazon itself. I anticipate Working Backwards to quickly become required reading in board rooms and classrooms around the world. -- Jason Kilar, Chief Executive Officer of WarnerMedia

Colin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon's success. In particular, their insights into how any successful leader can focus on narrative and metrics to take a short-cut to the truth are essential for any leader in any industry. You'll want to have your highlighter ready and keep this book close at hand for quick reference. -- Kim Scott, author of Radical Candor

Colin and Bill give us an insider's view of Amazon during what was an extraordinary period of growth for the organization. Having partnered with Amazon Web Services (AWS) during my time at Red Hat and now at IBM, I can attest to their unrelenting commitment to customers. Leaders who want to foster customer obsession and drive operational excellence within their organizations should read this book. -- Jim Whitehurst, President, IBM

Working Backwards serves as a blueprint enabling leaders to implement guiding principles, operating rhythms and durable mechanisms that allow teams to scale effectively, even as your business expands at an accelerated clip. A must read for every entrepreneur or business leader focused on driving growth. -- Mariana Garavaglia, Chief People & Business Operations Officer, Peloton

Colin and Bill have captured the essence of what it means at Amazon to start with the customer and work backwards. They both held important leadership roles at critical moments in the company's history that they've translated into interesting stories and lessons for readers. I even plan to use it as a reference myself. -- Jeff Wilke, CEO, Worldwide Consumer, Amazon

Colin and Bill very precisely captured the unique corporate culture of Amazon and described many of the essential parts of Amazon's approach to innovation. They offer a unique, insiders' view of the company with many valuable lessons for large companies that want to reinvent their business models as well as for startups that want to scale rapidly. This is the definitive innovation playbook. -- Serguei Netessine, Vice Dean and Dhirubhai Ambani Professor of Innovation and Entrepreneurship at The Wharton School

Product details

  • Publisher ‏ : ‎ Macmillan (23 February 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 1529033837
  • ISBN-13 ‏ : ‎ 978-1529033830
  • Reading age ‏ : ‎ 18 years and up
  • Dimensions ‏ : ‎ 15.3 x 2.4 x 23.3 cm
  • Customer Reviews:
    4.6 out of 5 stars 919 ratings

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R. Russell
5.0 out of 5 stars Excellent and pragmatic overview of what it means to "be Amazonian"
Reviewed in the United Kingdom on 23 February 2021
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A Buyer
4.0 out of 5 stars Amazon did not invent half of these processes
Reviewed in the United Kingdom on 1 October 2021
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3 people found this helpful
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Thomas Ball
5.0 out of 5 stars A fascinating insight, why aren't more companies doing it this way?
Reviewed in the United Kingdom on 7 March 2021
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5 people found this helpful
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Dan
5.0 out of 5 stars A mountain of insights
Reviewed in the United Kingdom on 9 January 2022
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Turro
5.0 out of 5 stars great insight into success of Amazon from product perspective
Reviewed in the United Kingdom on 3 June 2021
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