My wife and I feel like we are surrounded by baby wipes sometimes with them in our house, car, pram and carry bags. It did start to concern us how often we use them on our children's sensitive and especially what exactly were in these products? We begun looking for a natural product and since we started to use Niki's one of our child's nappy rash completely dissipated (!?) and we both rest much easier at night knowing we are using a 100% natural product. We also loved the authentic story around how Niki's were created by two parents that I am sure love there children as much as we do and are not some large global corporation driven only by profit. My wife and I couldn't recommend this product highly enough!