It's not as soft as you might expect for a 3-Ply tissue, but is still okay. Tissues only fill up about three quarters of the way in the box, and when running low, you really have to dig in to get the last few pieces of tissues. Although, it is a good product for regular use and won't hurt your nose. It is good value while on special ($12 for 12 boxes), but if buying at full price, I'd heavily stay away and veer towards other brands that may be cheaper.
Although, if you suffer from allergies, etc, and use tissues excessively at one time, Kleenix is a much more suitable brand for tissues as they are much softer and nicer for your nose.