The tape is good looking. I purchased the pink so as to be unique, and not confused with any other tape I may already have. The colour is actually darker than what is pictured: think more of a dark pink/purple. It comes in a reusable, hard plastic case, which comes is a resealable plastic bag, so you'll definitely have a home for your tape after you use it.
The inch side is amazing looking: very clear to read. The centimeter side, not so much. Every second 5 centimeter block is shaded dark, making it slightly hard to read. I don't know why they've done this, but it is for this reason I've removed a star. Still, it's a good tape overall.
4 stars. Possibly would buy again, although maybe I'd look for another brand without the shading.