Put your best brand story in front of 1+ billion users!

One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.

The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.

• Set up your account, profile, and analytics
• Upload content and get smart with IG Stories and live video
• Build and target paid advertising
• Master the art of the hashtag

Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business—and there's no better way to begin a gripping new chapter in that story than with this book.

Go from Instagram newbie to star! 

Instagram is the fastest-growing social network in the world, soaring from 500 million to 1 billion active users in just two years. Users flock to the site thanks to its simplicity and use of the most popular social media features—image and video sharing, community, and personal insight.

Instagram For Dummies is here if you're ready to get acquainted with the platform or want to find ways to do more with your Instagram account. Written by an team led by top Instagram trainer Jenn Herman, this book gives you tips for creating great Instagram images, personalizing your posts, connecting with the Instagram community, and working with Stories and IGTV. 

• Access Instagram on a computer or mobile device
• Set up your profile
• Connect with others
• Share your stories
• Shoot better Instagram images

From handling core functions to connecting with the Instagram community, this book shares the secrets you need to shine on social media like no other!  

Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

Master one of the most essential skill sets for the contemporary office 

As Microsoft Office becomes ever more ubiquitous in modern offices across the world, competence and familiarity with its intricacies is more important than ever. Now you can set yourself apart from the pack and prove your skills with the Microsoft Office Specialist certification. 

The MCA Microsoft Office Specialist (Office 365 and Office 2019) Complete Study Guide : Word Associate Exam MO-100, Excel Associate Exam MO-200, and PowerPoint Associate Exam MO-300 delivers a comprehensive roadmap to achieving the certification with easy-to-follow instruction for each of the three required proficiencies: Word, Excel, and PowerPoint. You’ll enjoy access to chapter review questions and Exam Essentials, a feature that identifies critical subject areas. 

Discover practical, hands-on exercises that prepare you for real-world roles and jobs, and gain valuable experience as you reinforce key Microsoft Office skills that you’ll be expected to demonstrate in job interviews and your day-to-day professional life. Learn to manage and create text documents in Word, perform operations with formulas in Excel, and create engaging slideshows and presentations in PowerPoint. 

This practical book also provides: 

• Fully updated information for the latest Microsoft Office Specialist certification exams covering Microsoft Office 365 
• Access to new career opportunities with a professional certification that’s relevant to virtually any office environment 
• Access to the Sybex online study tools, with chapter review questions, full-length practice exams, hundreds of electronic flashcards, and a glossary of key terms 

The MCA Microsoft Office Specialist (Office 365 and Office 2019) Complete Study Guide  offers crystal-clear organization, comprehensive coverage, and easy-to-understand instruction. It’s perfect for anyone who hopes to prove their skills with the Microsoft Office Specialist certification or to improve their mastery of Microsoft Office 365. 

MCA Microsoft Office Specialist Study Guide: PowerPoint Associate Exam MO-300 is your roadmap to preparing for taking the MO-300 exam and earning the PowerPoint Associate (PowerPoint and PowerPoint 2019) certification. The following objectives are covered:

• Manage presentations
• Manage slides
• Insert and format text, shapes, and images
• Insert tables, charts, smartArt, 3D models, and media
• Apply transitions and animations

Major topics include creating, editing, and enhancing presentations and slideshows, including the ability to create and manage presentations, insert and format shapes and slides, create slide content, apply transitions and animations, and manage multiple presentations. This Study Guide also covers creating professional-grade sales presentations, employee training, instructional materials, and kiosk slideshows.

Readers will also have access to Sybex's superior online test bank, includng hundreds of practice questions, flashcards, and a glossary of important terms.

MCA Microsoft Office Specialist (Office 365 and Office 2019) STUDY GUIDE

Your complete guide to preparing for the Microsoft Office Specialist Excel exam

The MCA Microsoft Office Specialist (Office 365 and Office 2019) Study Guide: Excel Associate Exam MO-200 is your one-stop resource for preparing you to earn the Excel Associate certification. The exam measures your competencies in the fundamentals of Excel. This guide starts you off with an assessment test to measure what you already know and what you still need to learn. Then you move into professional scenarios and examples, practical exercises, and challenging chapter review questions. Finally, you can reinforce and retain what you’ve learned with the Sybex online learning environment and test bank. Get prepared for the Excel Associate Exam with Sybex.

Coverage of 100% of all exam objectives in this Study Guide means you’ll be ready to:

• Create and manage worksheets and workbooks
• Apply formulas and functions
• Populate tables with data
• Create and edit a workbook with multiple sheets
• Add a graphic element to represent data visually

Interactive learning environment

Take your exam prep to the next level with Sybex’s superior interactive online study tools. To access our learning environment, simply visit www.wiley.com/go/sybextestprep, register your book to receive your unique PIN, and instantly gain one year of FREE access after activation to:

• Interactive test bank with a practice exam to help you identify areas where further review is needed. Get more than 90% of the answers correct, and you’re ready to take the certification exam.
• 100 electronic flashcards to reinforce learning and last-minute prep before the exam.
• Comprehensive glossary in PDF format gives you instant access to the key terms so you are fully prepared.

Learn the realities of being a Microsoft Office Specialist and efficiently prepare for the Word Associate MO-100 Exam with a single, comprehensive study guide 

MCA Microsoft Office Specialist Study Guide: Word Associate Exam MO-100 comprehensively prepares you for the MO-100 Exam. Accomplished and experienced author Eric Butow provides readers with a one-stop resource for learning the job responsibilities of a Microsoft Office Specialist and succeeding on the MO-100 Exam.  

The study guide is written in a straightforward and practical style which, when combined with the companion online Sybex resources, allows you to learn efficiently and effectively. The online resources include hundreds of practice questions, flashcards, and a glossary of key terms. In addition to preparing you for the realities of the Microsoft Office Specialist job role, this study guide covers all the subjects necessary to do well on the certifying exam, including: 

• Managing documents  
• Inserting and formatting text, paragraphs, and sections  
• Managing tables and lists  
• Creating and managing references  
• Inserting and formatting graphics  
• Managing document collaboration 

Perfect for anyone seeking to begin a new career as a Microsoft Office Specialist, or simply wondering what the job entails, the Study Guide also belongs on the bookshelf of currently practicing professionals who want to brush up on the fundamentals of their role. 

Get ready for interview success

Programming jobs are on the rise, and the field is predicted to keep growing, fast. Landing one of these lucrative and rewarding jobs requires more than just being a good programmer. Programming Interviews For Dummies explains the skills and knowledge you need to ace the programming interview.

Interviews for software development jobs and other programming positions are unique. Not only must candidates demonstrate technical savvy, they must also show that they’re equipped to be a productive member of programming teams and ready to start solving problems from day one. This book demystifies both sides of the process, offering tips and techniques to help candidates and interviewers alike.

• Prepare for the most common interview questions
• Understand what employers are looking for
• Develop the skills to impress non-technical interviewers
• Learn how to assess candidates for programming roles
• Prove that you (or your new hires) can be productive from day one

Programming Interviews For Dummies gives readers a clear view of both sides of the process, so prospective coders and interviewers alike will learn to ace the interview.

• Review communicating policies and requirements for use of iPhones 
  
• Keep your iPhone safe in the physical world 
  
• Connect to the Internet securely 
  
• Explore strategies for keeping your data safe including backing up and screen locks
  

Not only does the Samsung Galaxy Gear S2 look cool, it's designed to keep up with the speed of your life, giving you fast and easy access to calendar notifications, texts, and more—right on your wrist! If you're tired of fumbling through pockets and bags to get your hands on the information you need, Samsung Galaxy Gear S2 For Dummies shows you how easy it is to make the most of your new smartwatch without ever breaking a sweat.

Wearable technology is taking the world by storm as more and more people in today's time-crunched culture are discovering the benefits of having quick access to their digitized lives. Packed with clear instruction and plenty of helpful tips and tricks, this down-to-earth guide covers all aspects of keeping your work and personal life organized on a Samsung Galaxy Gear S2, from set up and configuration to texting, emailing, and accessing the Internet—and beyond.

• Download apps on your smartphone
• Synch with an Android device
• Make sense of your watch's features and capabilities
• Expand your watch's potential with new software releases

If the idea of getting used to new technology makes you tense, watch out! Samsung Galaxy Gear S2 For Dummies makes it easier than ever to wrap your mind around wearable technology.

Full-color, step-by-step tasks walk you through getting and keeping your Samsung Galaxy S7 or S7 edge working just the way you want. Learn how to

• Discover your Galaxy S7 or S7 edge’s most exciting new capabilities

• Master the quickest shortcuts for calling, texting, and browsing

• Customize your S7 to show what you want, when you want it

• Avoid unexpected data charges by making the most of Wi-Fi

• Use voice dialing, automatic call rejection, and other advanced phone features

• Organize your life with Contacts and Calendar

• Simplify email by running multiple accounts through one app

• Let Google Now be your personal assistant by performing tasks and retrieving information for you

• Never get lost! Use Google Maps–even if you’re biking, walking, or offline

• Find, retrieve, and play media: music, movies, TV, podcasts, books, and more

• Capture pro-quality images with the Galaxy S7’s amazing 12.0MP camera

• Share files and media directly with other devices via Wi-Fi Direct

• Transform your S7 into a mobile hotspot

• Store content and create safe backups in the cloud

• Sync your Galaxy S7 with your Windows PC or Mac

• Troubleshoot Galaxy S7 software, hardware, and accessories

• Link your Galaxy S7 to an Android Wear smartwatch

• Track your health goals and fitness activities with S Health

Step-by-step instructions with callouts to Samsung Galaxy S7 images that show you exactly what to do

Help when you run into Samsung Galaxy S7 problems or limitations

Tips and Notes to help you get the most from your Samsung Galaxy S7

Friendly, quick, and 100% practical, My Samsung Galaxy Tab S2 is the must-have companion for every Samsung Galaxy Tab S2 user.

• Step-by-step instructions with callouts to photos that show you exactly what to do with the Galaxy Tab S2 9.7 and Galaxy Tab S2 8.0
• Help when you run into Samsung Galaxy Tab S2 problems or limitations
• Tips and Notes to help you get the most from your Samsung Galaxy Tab S2

Full-color, step-by-step tasks walk you through getting and keeping your Samsung Galaxy Tab S2 working just the way you want. Learn how to

• Navigate Samsung Galaxy Tab S2’s Android operating system
• Retrieve, play, and manage music, video, podcasts, and audiobooks
• Use Google Play as a portal to movies and TV content
• Capture higher quality photos and video
• Surf the Web quickly with the built-in browser
• Simplify your life with the Calendar and Contacts
• Send email, text, and multimedia messages
• Connect your Galaxy Tab S2 to other devices and the Cloud
• Use your Galaxy Tab S2 as an eReader to read books and magazines online
• Find and share any destination with Maps
• Discover, install, maintain, and work with new Android apps and widgets
• Customize your tablet to reflect your personal style and preferences
• Keep your Galaxy Tab S2 software up to date, reliable, and running smoothly