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About Jon Rognerud
Jon Rognerud is a recognized authority on SEO (search engine optimization), web development and search technologies. He has spent more than 15 years creating and managing small- and large-scale web marketing projects within the real estate, healthcare, banking, legal and internet business communities.
He writes passionately about search marketing and takes a "no sales pitch here" approach to showing small businesses how to succeed online. He believes that good, solid business fundamentals coupled with a sound internet strategy will always do well.
Coming from a technology centric background with a keen eye towards marketing, Jon has helped companies reach their online goals, working with such giants as Yahoo!/Overture and Microsoft. He co-created a patent-pending natural language search engine technology in early 2000 which was later licensed for use on Expedia.com.
Jon personally believes in the "value first" principle, helping people get educated about search engine marketing, and assisting in creating strategic and tactical plans for winning business online. He's the founder of a full-service, search marketing firm in Los Angeles, Chaosmap.com
Jon's personal SEO consulting website contains a lot of useful tips, e-mail courses, marketing articles and anything you'd want to know about search engine optimization.
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Books By Jon Rognerud
Written for beginners, author Jon Rognerud offers a solid introduction to keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an at the kitchen table type dialogue for accessibility and an advanced strategy section takes readers to the next level.
This book may have been called "The Social Media Sales Guide for Finding New Clients and Closing them". The book focuses on the social dynamics of the Internet in current time, how to get started using social media and how to build authority and trust. These are two important pillars to success in better lead flow and higher sale closes from the social media communities.
It also includes case studies from the finance / banking world, and shows you how businesses in most markets can use the success stories and principles found in this book.
Inside, you'll see how to build large amounts of traffic focused around quality and particular segments within your market, and how to do proper research to win.
Finally, key aspects of search, links and content are broken down into readable chunks that you can take action on immediately.
Sales & Marketing Executives, Business Owners, Entrepreneurs, Coaches, Consultants and Social Media Marketers whose aim it is to get and close more business will benefit from this comprehensive, eye-opening read.