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About Stephanie Diamond
Stephanie Diamond is a thought leader, management marketing professional, and founder of Digital Media Works, Inc., an online marketing company that helps business owners discover the hidden profits in their businesses. She has worked with small business owners and multibillion-dollar corporations.
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Books By Stephanie Diamond
Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide.
Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that.
- Analyze customer data to better understand your target audience's journey
- Leverage social platforms, such as Facebook and Twitter, to develop channel promotions
- Create and curate intelligent, engaging content that leads to action
- Build upon your previous success with closed-loop analysis
Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Unlock the value in online marketing
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.
This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!
- Use targeted, measurable marketing strategies to promote brands and products
- Increase brand awareness, customer acquisitions, and audience engagement
- Measure what your online traffic is worth and improve ROI on digital marketing
- Develop a solid digital marketing plan and put it to work for your brand
From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
Tired of typing, but afraid to take the leap into voice recognition software? No problem! Dragon Professional Individual For Dummies, 5th Edition gives you a great overview of the industry-leading speech recognition software so you can start talking instead of typing in no time at all. With this easy-to-use guide, you'll quickly find out how to use Professional Individual to open documents, write emails and notes, update your Facebook status, and much more. The book includes everything you need to get started, from launching the software and basic dictating to controlling your desktop by voice, and tips for improving accuracy.
Available for both Windows and Mac, Dragon Professional Individual is the gold standard for home and professional voice recognition software. Easy to use and much more efficient than typing, the software can take your productivity to the next level.
- Get an introduction to everything you'll need to know to get started with Dragon Professional Individual voice recognition software
- Find out how to access documents, write emails, and even update your Facebook status with nothing more than your voice
- Includes the most updated information on the latest version of the software
- Offers information for programmers and developers who want to use the software for mobile app development
Dragon Professional Individual For Dummies, 5th Edition is your go-to resource to get up and running with this great voice recognition software in no time.
Make friends and sell things to people through social media
Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns—and then iterate and optimize for increased success.
Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.
- Choose the best SMM combination for you
- Avoid common mistakes and pitfalls
- Track your customers from awareness to retention
- Try out the latest stuff that really works
Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!
Add Facebook to your marketing plan—and watch your sales grow
With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.
If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.
- Develop a desirable community
- Sell products and services
- Use Facebook events to drive sales
- Get new business tips and avoid common mistakes
Whether you're a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!