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About John Arnold
John Arnold is the author of three marketing books in the best-selling "For Dummies" series: Web Marketing All-In-One Desk Reference for Dummies, E-Mail Marketing for Dummies and Mobile Marketing for Dummies.
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Books By John Arnold
Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.
- Helps you map out an e-mail marketing strategy with reachable objectives
- Simplifies the process of list-building, message-creation, and results-tracking
- Offers legal guidance, so you stay compliant with anti-spam laws
- Shows you how to deliver your message and incorporate social media
- Explains how to track and interpret results
- Includes the top ten things you should not put in your messages, and much more
Get more out of your e-mail marketing campaigns with this easy-to-follow guide.
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.
- Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch
- Covers activating a plan using voice, text, e-mail, and social media campaigns
- Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties
Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.