Richard L. Stokes
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About Richard L. Stokes
Did you know that just 1% of all advertisers appearing on Google generate 80% of all paid search clicks?
That's right. Even though anyone *can* advertise on Google, a tiny elite dominate this massive advertising platform. To join their ranks, you'll need to learn their secrets.
Richard Stokes is the founder and CEO of AdGooroo (pronounced "Ad Guru") and a successful internet marketer with 15 years experience in digital media. He started his advertising career in the early 2000s as an affiliate marketer. One of his most important tools was the new Google AdWords platform. One problem though - it was so new that nobody could tell him much about it. So he created a technology that would seek out competitors' paid search ads and tell him what they were doing right (and wrong).
By 2004, this system had enabled Richard to generate revenues of over $100,000 per month on Google AdWords. After several colleagues met with similar successes, he spun this technology off as AdGooroo. Today AdGooroo is the most widely used search intelligence provider in the world, counting over 4,000 users and nearly 60% of all digital agencies as clients. AdGooroo was acquired by Kantar Media in 2012.
The first edition of "The Ultimate Guide to Pay-Per-Click Advertising" was the result of intensive analysis of the massive AdGooroo database. In its pages, readers were introduced to the subtleties of the complex algorithms that determine which ads get shown on the search engines. Following its advice, readers have gotten spectacular results.
However, nothing stays the same in paid search. The latest edition - with over 70% all new material - covers changes to the CPC and CTR algorithms, shows you tricks you can use to decrease costs while increasing traffic, and explores the relationship between coverage, quality score, and impressions. It also includes breaking information on mobile, Product Listing Ads, and Enhanced campaigns.
Release date: March 18th, 2014
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Books By Richard L. Stokes
As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.
Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts.
Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.