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About Jessie Stricchiola
Founder of Alchemist Media, Inc., a San Francisco digital marketing consultancy, Jessie Stricchiola began her search engine optimization career in 1997. She has been qualified as an expert witness and testified in numerous patent, trademark, and class action litigation matters relating to search technologies and internet discoverability and has lectured at each of the search industry's leading conferences, including Search Engine Strategies, Search Marketing Expo, WebmasterWorld PubCon, ad:Tech and Shop.org.
Media coverage of Jessie's industry work on click fraud has appeared in The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, CNBC, NPR, and The BBC, and her early work on click fraud was featured in The Google Story (1st Ed.) by David Vise. As an original founder of SEMPO (the Search Engine Marketing Professional Organization), she served for two years on the Board of Directors for the organization.
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Books By Jessie Stricchiola
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
- Comprehend SEO’s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Google’s Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to email@example.com.