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About Fiona Humberstone
Fiona Humberstone helps entrepreneurs create powerful, engaging brands.
Author of the bestselling How to Style Your Brand, founder of the sought-after Brand Stylist workshops and blog, Fiona's inspirational and creative style brings clarity and momentum to every project she works on.
Fiona has been styling brands, creating websites and running workshops since 2000 and it's this experience combined with her tried and tested process and exacting creative eye that makes her books so successful.
Having founded, grown and sold one of the UK's most successful brand styling companies, Fiona now works as a freelance Creative Director for branding projects and consults for design agencies who want to sell more creative work.
Fiona is now writing her third book. Finding the time isn't easy, but, in half an hour a day, she is getting there!
Find out more at fionahumberstone.com and thebrand-stylist.com.
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In Brand Brilliance, bestselling author and branding expert Fiona Humberstone will take you on a comprehensive journey. She will help you to define your dream clients, refine your message and up your marketing game.
This book will bring substance and clarity to your brand, bring into focus the things that really matter and enable you to communicate with flair and intention. All in her trademark inspirational, practical and easy-to-implement style. Expect to feel empowered, inspired and energised!
Branding your business well is more important today than it s ever been. And it s about more than visuals. It s about having a strong message, a clear vision and owning your style. It s about knowing your worth, celebrating your magic and creating a destination brand. It s about making your business the only logical choice for your ideal clients.
Cutting through the noise , captivating your clients and retaining this focus can feel overwhelming. Because as a modern entrepreneur as well as the actual, you know, running of your business, you have a few other vital roles to fulfil. You need to be Creative Director, Art Director, Stylist, Photographer, Designer, Head of Product Development and Social Media Manager all rolled in to one. And that s just the marketing...
All of this is totally within your reach. You just need a little clarity, a generous sprinkling of know-how and the inspiration to take your communications up a level.
Packed with insider know-how, tried and tested processes and inspirational examples from more than 50 businesses, Brand Brilliance will help you enchant your audience and streamline everything you do. It will reignite your vision, focus your energy and take your brand to a whole new level.
The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge.
Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential.
In this comprehensive workbook, branding expert Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time.
In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs. We'll examine how to pull all of these elements together to create a remarkable and cohesive design that you can be proud of. I'll encourage you to think big about your business so that you develop the focus and vision to brief a designer with confidence, or feel able to create your own identity. Once you understand the principles behind styling a brand, there is no reason why you can t create something extraordinary for your business.
Drawing on her experience from developing hundreds of brand identities for companies worldwide, Fiona's tried and tested framework will give you the clarity, confidence and creative know-how to create a brand identity that wins you work.
Packed with more than 60 inspirational examples of some of the best brand identities for small businesses worldwide, How to Style Your Brand is more than a business book. It's a design book for business owners. A beautifully designed coffee table book that you'll refer to again and again.