Chad S. White

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About Chad S. White

CHAD S. WHITE has written three books and more than 3,000 posts and articles about email marketing trends and best practices. Over the past 15 years, he has served as lead email marketing researcher at four of the largest email service providers—Oracle, Responsys, Salesforce, and ExactTarget—as well as at Litmus and the Direct Marketing Association.

For his contributions to the email marketing industry, Chad was named the Email Experience Council's 2018 Email Marketer Thought Leader of the Year. He has also been recognized as the No. 1 email marketing expert on Twitter (@chadswhite).

A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, USA Today, U.S. News & World Report, Advertising Age, Adweek, and MarketWatch.

For his latest research and advice, visit EmailMarketingRules.com.

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$11.99

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Paperback
$623.00

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Books By Chad S. White

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Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success 02/06/2017

by Chad S. White

( 60 )

$11.99

Email marketing’s power is matched only by how incredibly misunderstood it is.

Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you…

Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics

Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely

Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders

Craft relevant messaging with effective subject lines, savvy designs, and smart targeting

Automate your messaging so you address moments that matter and create highly engaging subscriber journeys

Develop solid workflows that avoid errors and speed up production

Other Formats:: Paperback

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This title and over 1 million more available with Kindle Unlimited.

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