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About Matthew Capala
Matthew Capala is a digital marketing strategist, speaker, and author. As a practitioner above all, he has spent the last 14 years delivering results to some of the most iconic brands in the world, leveraging the latest tools and strategies in SEO, SEM, content, social, and digital ads. As the Founder and Managing Director of Alphametic, a boutique digital agency, he manages a team of experts to help his clients increase ROI from their online marketing efforts. His work and ideas have been featured in Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, and The Next Web. Matthew speaks regularly at marketing conferences all over the world, such as the Internet Summit, Social Media Week, and Digital Summit. He is the author of the best-selling “SEO Like I’m 5,” and his most recent book, “Keyword Research Like a Pro,” is now available on Amazon. With a successful track record as a Madison Avenue executive and as a digital marketing Adjunct Professor at NYU (’12 –’14), Matthew is well-versed in the innovation and application of modern digital marketing.
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Combining dozens of practical examples from some of the world’s most successful brands with the application of the fundamental principles of modern psychology and data science, the six-step WebsitePSY Formula covered in this book will take you on a guided journey to:
- Build instant trust and minimize friction
- Reduce your bounce rates by learning how to overcome common objections
- Encourage small commitments pulling the user towards your offer
- Frame your offer using effective design and copywriting for the Web
- Reassure with social proof to close more sales
- Build conversion funnels to create a repeatable source of new customers
“Matthew Capala provides something different and necessary” ― Dorie Clark, HBR Writer, Author of “Reinventing You”
“Go get my brother’s book” ― Ja Rule, Celebrity Rapper and Founder of Iconn
“Matt is THE expert when it comes to SEO” ― Deborah Malone, Content Manager at WSECU
Matthew Capala provides something different and necessary: an overview of the SEO essentials suitable for any reader, even those without a strong technical background.
***** Dorie Clark, HBR Writer and Author of “Stand Out” (Portfolio)
There are a multitude of resources available to inform marketers and business owners of how to stay up to date with online marketing, but one that’s well worth reading is “SEO Like I’m 5” by Matthew Capala.
***** Brian Honigman on THE HUFFINGTON POST
Matthew's book got me to act, and if you read it, you will certainly start acting. I know “SEO Like I’m 5” is one of those books I will be reading daily, a page here, another page there.
***** Claudia Azula Altucher, Author of “Become an Idea Machine”
***** Top 10 SEO Books to Read in 2016
“SEO Like I'm 5” is written in a way that is accessible to anyone who is curious about how SEO really works without spending a lot of time on theory.
***** Linda Gharib, SVP, Digital Marketing at Citigroup
While SEO has gotten harder than ever, Matt explains it in a way that will help you get in the game with a winning playbook.
***** Michael King, Founder of iPullRank
Make no mistake; this is no ‘SEO for dummies.’
Rather, ‘SEO Like I’m 5’ is the ultimate beginner’s training system for forward-thinking businesses and entrepreneurs that will get you found on Google, Bing, social media, and blogs.
You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.
In addition to taking you through the strategic process of building and optimizing your online presence, “SEO Like I’m 5” features hundreds of free tools, ‘under-the-hood’ hacks, case studies, and actionable tips.
Lastly, to help you put your new knowledge into action, we’ve included five SEO templates to jumpstart your SEO efforts. These templates will let you gather enough data to prioritize efforts and develop a strategic online visibility action plan. They will also help you audit your site, develop effective content, prospect bloggers, and track your progress.
Why Read this Book?
There is an overload of information on the topic of SEO, much of it misguided or outdated, coming from self-proclaimed gurus.
Contrary to common knowledge, the ‘art of SEO’ is not defined by your ability to write code or hack Google’s algorithm. The truth is that today, online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data.
‘SEO Like I’m 5’ takes you through an action-oriented, workshop-style, pain-free process to plan, build, and optimize your online presence, including:
– Where to start your SEO efforts
– Which free platforms and tools to use
– How to build a search-friendly website
– How to improve your website technical performance
– How to build a killer content strategy
– How to become a “rock star” blogger
– How to find “golden nugget” keyword opportunities
– How to attract b
30% new content, including Facebook video guide, reactions, conversion tracking, and much more!!
"Facebook Marketing Like I'm 5 packs more value than an MBA class and you can literally use it as a play-by-play to get your 'magic' out to the world. If you're looking to build a strong, authentic, and respected presence on Facebook, then this book is certainly for you."
***** Matt Cartagena, Co-author of “Accelerate”
"What I love about what Peg Samuel and Matthew Capala are doing here is that Facebook Marketing Like I’m 5 is completely actionable and results-oriented. The two are dynamic social media educators and practitioners, which is a rare combination to find."
***** Jeremy Goldman, Author of “Going Social,” CEO of Firebrand Group
"Facebook Marketing Like I'm 5 is a critical tool for any small business owner who wants to leverage the power of the massively engaged Facebook audience. Even if you consider yourself a Facebook pro, you'll find tidbits and hacks that will give you a whack on the side of the head.
***** Ivana Taylor, Small Business Influencer, Publisher at DIY Marketers
Make no mistake; this is no ‘Facebook for dummies.’ We wrote ‘Facebook Marketing Like I’m 5” to serve as the ultimate social media training system for businesses and entrepreneurs who are smart beginners. They want results now and don't want to wait months to get profitable on Facebook.
This is a practical book. The end product is an actionable roadmap for a total makeover of your Facebook business strategy, which will take you from zero to a Facebook marketing hero pronto.
‘Facebook Marketing Like I’m 5’ takes you through the strategic process of designing, building and maintaining an optimal Facebook business presence. You will also learn how to attract new customers, by building a magnetic Facebook community around your own unique brand of content. You’ll learn how to gather not just Likes - but the right kind of Likes - that can move your business ahead and bring you profits.
‘Facebook Marketing Like I’m 5’ features dozens of free tools; step-by-step guides; ‘under-the-hood’ tricks, real-world case studies, and examples of successful (and not so successful) big and small business Facebook strategies.
What you’ll learn in this book
There’s an overload of information about Facebook scattered across the web. Some of it is out of date, and much of it is confusing or overly granular. ‘Facebook Marketing Like I’m 5’ is designed to be clear and easy to follow. It’s built around an action-oriented, workshop-style, pain-free process to plan, build, and optimize your Facebook business presence.
This book will show you how to:
- Choose the right Facebook settings for your business
- Use actionable worksheets and templates to develop and execute your Facebook marketing plan
- Choose which free marketing plugins, apps, and CTAs to use
- Optimize your Facebook profile and content
- Boost your organic engagement
- Identify the right advertising tools for your business
- Build targeted user profiles
- Use Facebook’s Ad Manager
- Attract fans to your content
- Get new Likes and convert them into leads
- Track and measure success
- Use Facebook Custom Audiences for hyper-targeting and remarketing
- Avoid common Facebook marketing mistakes and pitfalls
Who is this Book for?
- Business owners
- Entrepreneurs and startups
***** Dona Ammos, Solopreneur Coach, Founder of Solopreneurs LLC, Author of “Simple Marketing Pro”
Whether you've chosen the life of a Solopreneur Ronin willingly – or had this life thrust upon you by external circumstances (e.g. being fired, outsourced, or through early retirement) – this book will help you make your way in the radically different 21st Century career environment. Don't leave your corporate home without it!
***** Stephen Baldwin, Author of “Netslaves: True Tales of Working the Web” (McGraw Hill), Founder of BrooklynParrots.com
Ryan and Matt share actionable, easy to understand tips for living the life of your dreams.
***** Kelli Cooper, Life Coach, Podcaster, Owner of LiveLifeMadetoOrder.com
What do bushido code and solopreneurship have in common?
A rōnin (浪人?) was a samurai with no lord or master.
A solopreneur is an entrepreneur who owns his business and his life.
"Soloprenuer Ronin” is not about making millions on the Internet quickly; it’s about building a sustainable online business through smart blogging and content monetization strategies that will support your life’s goals — whether it’s to travel internationally or spend more time with your family.
This book is for anyone who is stuck in a cube somewhere with dreams of finding a better way of life. It provides a roadmap and resources for finding a way toward becoming a self-sufficient "mercenary" — a Solopreneur Ronin.
New digital tools, including blogging, Kindle self-publishing, online courses, and social media, have emerged to make it possible for individuals to make money online in many new ways. The traditional barriers to entry do not exist anymore in many fields. To gain ‘job security,’ you must build your own platform and define success on your own terms.
“Solopreneur Ronin” is a blueprint — a set of tried-and-proven tools, hacks, resources, and strategies — that has worked for us and it can work for you.
“Solopreneur Ronin” teaches you techniques that can help you earn your freedom and live the life you want. Whether you are stuck in the job you hate, don’t know how to move, or if you are already eager to live a happy Internet lifestyle (but need practical tips and tools), “Solopreneur Ronin” is the ultimate resource to build a side gig turn it into a prospering solo online business.
Read “Solopreneur Ronin” to learn how to:
- Develop and grow your side gig into a profitable business
- Transition from a blogging hobbyist to a pro blogger
- Develop a mindset of a successful solopreneur
- Build financial freedom building smart passive online income streams
- Leverage ‘tried and proven’ solo business blueprints
- Hack your productivity and get more time in the day to enjoy your life, wherever you are
- Develop winning Internet marketing strategies for your business
- Build an online content monetization funnel
- Develop a vibrant community on social media and through blog commenting
- Access the “solopreneur toolbox,” a resource of free online marketing tools, apps and platforms
- Follow the six-month game plan to start your solo business
- Manage and grow your cash flow