Put your best brand story in front of 1+ billion users!

One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.

The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.

• Set up your account, profile, and analytics
• Upload content and get smart with IG Stories and live video
• Build and target paid advertising
• Master the art of the hashtag

Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business—and there's no better way to begin a gripping new chapter in that story than with this book.

Go from Instagram newbie to star! 

Instagram is the fastest-growing social network in the world, soaring from 500 million to 1 billion active users in just two years. Users flock to the site thanks to its simplicity and use of the most popular social media features—image and video sharing, community, and personal insight.

Instagram For Dummies is here if you're ready to get acquainted with the platform or want to find ways to do more with your Instagram account. Written by an team led by top Instagram trainer Jenn Herman, this book gives you tips for creating great Instagram images, personalizing your posts, connecting with the Instagram community, and working with Stories and IGTV. 

• Access Instagram on a computer or mobile device
• Set up your profile
• Connect with others
• Share your stories
• Shoot better Instagram images

From handling core functions to connecting with the Instagram community, this book shares the secrets you need to shine on social media like no other!  

Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: