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About Tessa Barton
I am Tezza, a six-foot-tall girl from the mountains of Salt Lake City, Utah, who grew up in a home surrounded by artists. I was taught not just to dream, but to achieve my dreams. My mind has always been full of ideas, constantly seeing the world with new eyes and wanting to share my vision. I got my bachelor of fine arts from the University of Utah with an emphasis in photography. If there is one thing I learned early on in life, it’s that you can’t wait around for what you want to come to you; you have to go and get it. Ask questions, be curious, be embarrassed, and be remembered—this is how you’ll grow.
After I got married to my amazing husband (and now business partner), Cole, we moved to NYC with pretty much no plans other than “to make it” doing what we loved. I had no idea Instagram would be the forefront of my business, or even that I could turn my lifestyle into an actual business, but let me tell you, there is nothing more fun, more exhausting, and more exhilarating. If I had known then what I know now...well, let’s just say I could have saved a lot of time.
With years of writing about fashion, art, and whatever else catches my eye, I found that people were incredibly interested in what steps I took to get where I am and I wanted to share my story. InstaStyle is a book to inspire you to follow your dreams—to create, start a business, and share the greatest parts of your life. Please know there is no perfect formula to this game. What I write in here is from personal experience, asking questions, and learning from others. There are a million ways to succeed; I just hope this gets you there a little quicker, and if nothing else, helps you to take beautiful pictures. The hope with InstaStyle is to encourage others to embrace their inherent creativity and dive head first into their dreams. Each and every person has something that makes them special and I want everyone to feel confident enough to shine!
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Learn how to tell compelling visual stories for every aspect of your charmingly curated life - from a cozy snap of your shabby chic bed, to a candid of your day trip with hubs, to an attractive flat lay of your covetable afternoon-in-the-park outfit. How do people take those aerial shots of breakfast in bed, why do her selfies look so flattering, and how does she have time to capture all those beautiful photos while raising a family? Learn from successful Instagram influencers as they teach you all the exclusive tricks of the trade.
InstaStyle is your visual guide for transforming your feed and showcasing your life, while remaining true to your brand. From the moment you create your handle to get started, this book provides content inspiration, advice on curating shots, and editing instructions to keep your grid captivating and professional.
Whether you prefer vintage and moody, or soft and blush pink, specific guidelines explain how to create an immediately recognizable photo aesthetic with presets and editing. You'll learn precisely how to drive people to your feed and win a follow so that you ultimately grow your business, and earn money by becoming #sponsored.