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About Sef Gonzalez
Sef Gonzalez, better known as Burger Beast, opened up a blogger account in September 2008 with the hopes to document his burger excursions around South Florida and beyond. The Beast began to branch out beyond burgers and cover all facets of comfort food along with some food history mixed in whenever and wherever his journeys took him.
He then turned his eyes toward culinary events including the 1st food truck event in the State of Florida. The Beast and his wife Marcela curate and produce social food gatherings throughout the year like Croquetapalooza, Frita Showdown and Hamburger House Party.
After a vintage Burger Chef sign was gifted to him, it awakened a long-dormant need to find out more about the history of restaurants. Over the course of eight years, he has amassed a collection of artifacts and ephemera from restaurants’ golden age to the present. The Beast’s collection now numbers over 5,000 pieces and is on display at his Burger Museum in Miami, Florida.
You can continue to follow his exploits on his blog Burger Beast and as @BurgerBeast on social media.
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From conception to perfection, a complete history of the hamburger, for fans of Mark Kurlansky, Tom Standage, Jared Diamond, and Bee Wilson.
Discover the food history you've been missing in this entertaining book. Do you know what the first burger chain was? That Taco Bell was originally known as Bell Burger—and was founded in the same city as McDonald's? Have you heard of the 1980s Burger Wars? All About the Burger covers all these topics and more…
All About the Burger will take you on the burger journey of a lifetime, an informational magic carpet ride. You’ll learn about restaurants, cooking styles, and different eras that have made the burger the juggernaut that it is. From White Castle to Shake Shack, from simple sandwich to specialty burger, you won’t miss a bite.
This is the definitive Bible of Burgers. After reading this book, you will learn:
· The contributions burgers have made to food culture
· The evolution of the burger from carnival treat to an American staple
· Where to go to find your next favorite burger
· And much more!
Praise for All about the Burger
“Sef’s pursuit of the real story, along with the way he writes about the histories of these storied American restaurants and companies, truly conveys the respect and love he has for the subject.”―Bob Gatewood and Brian Easley, president & vice president at Druther’s
“A book so meticulously researched and passionately written, it is the crowning achievement of one of our greatest food authorities. You will devour it instantly.”―Lee Schrager, Food Network’s South Beach Wine & Food Festival, founder