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The local store wanted three times the price and only had really thick SPDIF cables (and only one in stock). These cables are the opposite of that. They are really thin, like most of our other SPDIF cables, so they don't take up much room in the wiring channel of our home theatre (it's already full of cables). One thing some folks might not like is that the cable is springy, always wanting to curl up (not a problem for us). We have an expensive cable on one port of our SPDIF switch box. We switched it with this one and heard no difference at all in the audio. Some cheap cables don't plug into the sockets easily; these ones went right in. We only got this today; if it fails we'll update this review.