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This light is pretty much the exact opposite of "soft white". We got two for our fixture and since they're the same "colour" of light I assume that it's working as intended. The only difference between this and a 1980s fluorescent light is that this one doesn't have that flicker. But it is extremely unpleasant.
I purchased 2 as directly compatible replacement bulbs for a kitchen fixture on Feb. 27, 2020. It was advertised to expect a 5.5yr lifespan at way more hrs per day than I use it. 1 has failed as of May 15th, 2020. That's not quite 3-months. My previous bulbs purchased at Home depot easily lasted 5-yrs, if not longer. Very disappointing. Quite the rip-off at that price.
No flourescent bulb is made in the U. S. A. anymore, and I could be wrong, but I feel that basic standards of General Electric bulbs are way down and are no longer consistent. This bulb died within six months after it was first installed, which is generally good for an incandescent light bulb, however these are warrantied for five years. I have had General Electric flourescents that have worked well for over six years, and others that have worked for only a few months -- no consistency. I have had no such problem with SATCO flourescent bullbs, most of which have lasted for three years, or longer.
Used another brand that didn't last long and tried a softer color, which made the kitchen dim. The other bulb also took a while to come on, especially if the weather became damp. Went back to the tried, true, and long lasting GE bulbs. Will never switch again!