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Prior to purchasing this book I had already heard Robin on the SEOrg podcast and saw some YouTube clips of him delivering a seminar; indeed some of the material in the book was briefly covered in both of those. Here though its expanded upon quite considerably, and each of the individual tips is dealt with in some detail. Although some of the tips, taken in isolation, could be seen as somewhat duplicitous and geared towards salesmen (I'm thinking specifically of the artificial time constraint), when taken as an overall body of work its clear that what Robin actually advocates is taking an interest in the other person and being less introspective overall. As such, this isn't really just a book for sales people, marketing, or social engineers, it is applicable to everyone who wants to become a better communicator in general. Its written in a very conversational style and each tip isn't just dropped in its own section, Robin takes time to show how each reinforces the other and can be utilised to gain a positive experience for both parties. An enjoyable read and something that I will continue to refer back to.
A very quick read, clearly written with easy-to-follow methods to improve communication. The lessons in the book would help most anyone learn how to make others feel comfortable quickly. It also would, I think, help someone who wondered why strangers might shy away from them or otherwise don't respond to them the way they'd hoped. (Or conversely, why we might shy away from some people but feel instantly comfortable with others.)
I think the thing I liked most about this book is that one key emphasised several times by the author is to be genuine and truthful. Although any communication technique could, theoretically, be used to manipulate others, when the advice in this book is taken in the spirit in which it's delivered, it could quickly help anyone overcome communication and even relationship obstacles with a simple shift in presentation and how we listen to each other.
This is such a great book! I read it on Kindle, I took the course on the author's website and now I want to head it on audible!!! Just hoping this gets launched on audible.in(the Indian marketplace). And his other books too! For those who have not taken the courses yet, go buy it! You all are missing on the more important things!!
Based on the author's personal experiences and observation of methods that worked for him in key situations, you will nevertheless find most of this backed up by psychological study if you had the need to validate what he proposes.
A quick read, written clearly and concisely with well described examples to try - a really good resource for life or work.