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Good comprehensive book. I bought this as I had rented a four acre field and was going to really go for it and grow dahlias etc for profit. Although it all fell through eventually it was not for lack of knowledge. This book, although written for the USA, (I am in the UK), is an absolutely invaluable resource. How to get the maximum output from a given space, the economic considerations of going for a greenhouse or to invest in a cooler, (to preserve flowers after picking), it really has it all, including how to identify which flowers are in demand and how to go about marketing them. I got to the point of securing some deals with local florists, and the knowledge I gained from this book gave me the confidence to hold my own in negotiations instead of coming across like an apologetic amateur.
Much of the book has still been of use to me outside of the business aspects. Not really into flower arranging myself but there is a good section on this. The photographs in the book are to the point, are relevant and professional. A good read and a good buy. Recommended.
Molto completa e precisa. Anche per i principianti. Ovviamente è basata su aspetti commerciali e zone climatiche degli USA, ma i principi generali sono facilmente utilizzabili e compernsibili. Forse sarebbe stata utile qualche immaginie un pò più tecnica o precisa dei fiori e dei metodi di coltivazione.