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This is is the best buy i could get from Amazon.in and my special thanks to them. The book is a must for those who want to grow up or start up or like need a kick start in any of the self business they are doing. The name Martha is a very well popular name related to all the crafts, cookings, ecorations and that reading this book you will get a inspiration too. Its worth reading and buying. !!!!! There are only few books only available with Amazon.in, is that what makes it different from other online sites which you have running in india.
Brought this a while ago not from Amazon, read it and i was not satisfied, the book is poorly written, lacks depth and quality information, found it very general. It told me nothing about Martha. Really impressed!
Shelly Mateer, former CIA officer. Author of Single in the CIA, Mission: Stand Down, the Mingling in the CIA series, Mommy Thinks She's a Monster, The Lemon Seed and The Adventures of Shelly Beach series. Creator of the BurpMitt® product line. Developer of the Cooking in the CIA app and Mommy's Gone Mad! music album.
5.0 out of 5 starsWise words from a woman who knows....
This is a great book for anyone starting, building or managing a business. Martha Stewart gives some important advice, peppered with anecdotes gleaned from her experience as a very successful businesswoman. I absolutely love the way she is positive about everything, even her past incarceration. She finds an optimistic way to look at even negative events - learning from each experience and rising from the worst events as an even stronger entity. Whether you are an experienced entrepreneur or just starting out on your journey, you need to read this book and soak in all of the wisdom it contains.
The book is a useful read for anyone considering starting a business or who already has a business but could use some good, solid advice on how to be successful in all aspects of their growing business. Her tips are current and presented in a clear, concise & logical - albeit dry - manner. She toots her own horn a bit - but let's face it, she's earned it! It isn't that she comes across arrogant, maybe more of an unapologetic confidence; which, again, she has more than earned. Her confidence and unwavering belief in herself has made her the billionaire head of a media empire. It is refreshing to hear her discuss her failures & difficulties along the way to building her MSLO brand. This is a woman who started with a seed of an idea & confidently & methodically moved forward, undaunted by the hard work required & the road blocks encountered. Unlike many business books out there she doesn't tout a get rich quick while working from the Caribbean model. She presents a research, learn, work hard, invest in yourself & your business platform. She isn't about get rich quick, but rolling up your sleeves & building a successful business.
This is in no way an academic business book, but that's not what it purports to be. The chapter titles are her 10 Rules and they're all pretty much common sense. Her personal examples illustrate how these Rules are used to make decisions -- especially in a start up business. The big take away is when you see how she applied these common-sense rules and how they're manifested in her corporation.
Martha Stewart has been successful. She's overcome adversity, dealt with it, and used it to her advantage. Martha Stewart Living Omnimedia was able to continue in her absence because she built the businesses in a manner consistent with her 10 Rules.
Sometimes I think her personal examples come across as boasting, but as Sparky Anderson (I believe) said,"It ain't bragging if you can do it." And obviously, the book is read because Martha Stewart wrote it, and she's done it.
I realized the value of paying attention to her philosophy when she wrote early in the book: "I did not start an omnimedia company in my kitchen at Turkey Hill; I started a catering company." And then near the end she summarizes how the elements were combined "To build a brand" and not just to own a business." Keep this theme in mind when you read this book.
Martha shares her simple common sense approach to success. Simple maybe, but it's how you apply these "rules" that count. As usual she boils it down to its simplest form. Makes you wonder why didn't I think of that? Isn't that what all good teachers do so well?