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This book doesn't really cover any topic in extreme detail, but enough to make you realize there's more to it than you thought.
Here's a couple of things I learned:
1. Instead of trying to just blindly sell all that you can and hope you make a profit, figure out how much profit you (realistically!) want to make. So if you need to make $10,000 profit, realize that you'll need to sell about twice that to cover your costs... so you need to bring in $20,000. Then, determine how many lbs of tomatoes, or heads of lettuce, etc., that you'll need to sell to get make that. And then you'll know how many plants you need to start with. That makes a lot of sense, but I had never thought of it that way.
2. Some very helpful tips about selling at a Farmer's Market. Using lots of color, making sure it looks like you have an abundance of product (rather than keeping most out of site and putting out a little as needed). Making sure your pricing is clear - I, too, can't stand it when the prices aren't clear, I usually just pass. And be distinctive with your product - instead of selling plain ole green beans, sell "Blue Lake Green Beans". And raise up the surface to a slight slant, so that the produce shows clearly.
3. Concerning the IRS. I had no idea the difference between a Hobby Farm and a business. You need to make sure you are keeping very careful, detailed records in case the IRS tries to call you a hobby farm.
Lynn Byczynski is one of the best authors for writing about the business of Market Farming. She and her family have been market farming for many years with great success. Lynn was the original owner of the monthly publication, "Growing For Market," which was a great help for me when I was market farming. MARKET FARMING SUCCESS is a MUST HAVE for anyone in market farming or market gardening for profit. Lynn explains how you can make your gardens or farm successful and profitable. Do yourself a favor and buy the book. She has other books as well, and they are all good for helping you make your own market farm successful.
I got this book because JM recommended it in The Market Gardner. Good pictures, and some cool stories about farms around the country. Mostly this book was common sense and info you can easily get online for free. I recommend borrowing it from the library, and spending money on a different book.
This book covers all the basics required for a small scale farm. If space does not allow detail on any topic, the author provides ample resources that WILL provide details. An absolute essential read for anyone considering starting a market vegetable, fruit, berry or flower farm. The goal of this writer is to make more startups successful by sharing the good and bad experiences of many farmers and the ideas and solutions those farmers have evolved.