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Given Boon has such great toys and reputation I was suprised by this. Though the reel/pole itself works great, its very sturdy and nothing like the 2 sets of junk we've had from previous fishing pole bath toys, the line only goes out about 5/6 inches so its almost worthless. My son was a little annoyed and bummed and played with it for all of 10 seconds.
It's cute but the part to wind the string back up rarely works (it was that way from the start). I would imagine the inside will get mildew after a little while because there is no way to open it to dry it completemy. But, I figured that when I bought it and never plan to keep bath/pool toys for very long for that reason.
I'm not that impressed with the reel, it does not behave like you would expect a fishing reel to work. It may be that once the string is wet the mechanism inside can't grasp the string. My 2 year old likes the floaters better than the rod.